Grgich Hills Estate was founded in 1977 by Miljenko "Mike" Grgich and Austin Hills of the Hills Bros. Coffee Company after the 1973 Chateau Montelena Chardonnay Mike crafted won the history-making 1976 Paris Tasting, beating the best wines of France.

Today, Grgich Hills Estate remains family-owned and operated, passionately devoted to the art of winemaking and regenerative farming. Our 100% estate-grown vineyards are Certified Regenerative Organic through the Regenerative Organic Alliance (ROA), a leading force in the Regenerative Agriculture movement worldwide. Referred to as "Organic Plus,” regenerative farming is a science-driven approach focused on no-till soil management, building organic matter to sustain microbial life, incorporating livestock and biodiversity, and caring for people who work in the fields and winery. It is a key component of combating climate change and reducing greenhouse gas pollution. Regenerative farming enables winemaking with minimal intervention and wild yeast fermentation, creating elegant, balanced, and complex wines with a distinct sense of place.

We care deeply about making world-class wines that help build a better future for ourselves and generations to come, regenerating the earth and cultivating peace. We are dedicated to maintaining a safe, friendly, healthy environment to ensure employee well-being by building loyalties, pride, trust, and mutual respect. Our values come from Mike Grgich, whose father said: "Every day, do your best, learn something new, and make a friend." We all live these values daily, personally, professionally, and passionately. This is an opportunity to be part of a winery that cares about making the world a better place, one friend at a time.

SUMMARY
The Director of Consumer Sales at Grgich Hills Estate will drive sustainable growth in the Direct to Consumer channels, ensuring DTC departments are integrated and focused on elevating all consumer touchpoints across the customer journey. This role will require creativity with DTC programming and emphasize the importance of creating long-term guest relationships throughout the organization.
The role requires strong leadership skills, a service heart, and the ability to balance management responsibilities with active hands-on team support.

ESSENTENTIAL FUNCTIONS:
•  Responsible for meeting the revenue plan and profitability plan for the DTC business units including Tasting Room, Special Events, Telephone Sales, Ecommerce, and Wine Club.
•  Partner with the Executive team in the development of the DTC business units’ budgets and goals.
•  Manage the overall DTC sales strategy: responsible for developing and implementing a sales strategy that aligns with company sales and revenue objectives.
•  In conjunction with the Managing Director, develop and manage budgets for the DTC channels of the winery, ensuring that they are aligned with the overall financial goals of the company.
•  Manage 8 direct reports including Tasting Room Manager, Tasting Room Operations Manager, Event Coordinator, Membership Specialists (2), Telephone Sales (2), Shipping/Receiving Specialist.
•  Set clear performance expectations and provide regular feedback and performance evaluations to direct reports.
•  Effectively communicate the company mission, vision, and values. Inspire others in a positive manner by conveying a genuine, positive and professional attitude, which drives accountability and profitability.
•  Assist with development and implementation of sales programs and traffic-driving initiatives in conjunction with Marketing and the Managing Director.
•  Conduct market analysis to identify opportunities and threats, staying informed about industry trends and consumer preferences.
•  Accurately manage DTC inventory and ensure inventory levels meet demand.
•  Ensure compliance with all relevant laws and regulations, including those related to alcohol sales.
•  Responsible for hiring, orientation (policies and procedures), training, supervision, motivation and evaluation of DTC staff.
•  Participates in forecasting supply and demand planning..
•  Track, compile and evaluate key data points and financial information and prepare reports as requested by the Owners and Managing Director.

Hospitality & Tasting Room Operations:
•  Lead team, in-part by being present on the floor, to provide high touch, memorable hospitality consumer and trade experiences that are gracious, personal, and productive.
•  Implement and maintain high standards for customer service and satisfaction. Ensure a positive and memorable guest experience.
•  Ensure all facets of guest correspondence (reservation and follow-up) and experience are delivered with a gracious tone, refined verbiage, and professional business etiquette.
•  Meet annual goals for AOV, Club Conversion, and pour costs.
•  Ensure the grounds and the Tasting Room are in impeccable shape and reflect the quality experience the winery aims to deliver.

Wine Club + Telesales Operations:
•  Develop and execute the annual Wine Club shipment calendar.
•  Achieve annual Wine Club membership conversion goals.
•  Develop strategic outbound campaigns designed to emphasize access and loyalty.
•  Retain and increase the lifetime value of existing club members through engagement, consistent follow-up, and outstanding customer service.
•  Regularly reports progress and business growth using relevant metrics and adapt strategies to enhance future growth.

Hospitality and Special Event Execution:
•  In conjunction with internal and external partners, oversee planning, promotion, and execution of company, industry and revenue on-site events..
•  Generate daily/monthly DTC sales reports and capture all necessary metrics to evaluate overall performance of the Special Events program.

Ecommerce Sales:
•  Lead the ecommerce revenue strategy by setting goals, identifying growth opportunities, and defining campaigns that drive traffic, conversion, and c