Hospitality & DTC Operations Manager
Location: St. Helena, Napa Valley | Type: Full-time

ABOUT THE COMPANY
Bella Oaks and Wheeler Farms are sister Napa Valley estates dedicated to exceptional hospitality, sustainability, and meaningful guest experiences. Bella Oaks, located on the Rutherford Bench, is a historic wine estate known for its expressive Cabernet Sauvignon and intimate, art-driven experiences. In the heart of St. Helena, Wheeler Farms is a working farm and winery rooted in a farm-to-table philosophy, offering small-lot wines and bespoke tastings that connect guests to the land, food, and wine. Together, the estates create thoughtful, elevated experiences that celebrate place, craftsmanship, and genuine connection.

ROLE OVERVIEW
We are seeking a highly organized Hospitality & DTC Operations Manager to support hospitality, direct-to-consumer, and marketing operations at our boutique luxury winery. This behind-the-scenes role is central to the guest and customer experience, ensuring communications, reservations, fulfillment, and brand assets are managed with precision and care.

KEY RESPONSIBILITIES
•  Support daily hospitality operations and guest communications
•  Manage visit reservations, calendars, inboxes, phones, and arrival logistics
•  Coordinate DTC fulfillment, club shipments, allocations, and inventory
•  Manage marketing asset organization and shared drive systems
•  Maintain CRM, eComm, and operational systems (Commerce7, fulfillment, compliance)
•  Support website updates, reporting, forecasting, and budgeting

QUALIFICATIONS
•  4–6+ years in hospitality, DTC, or operations (wine or luxury brands preferred)
•  Strong systems, asset management, and organizational skills
•  Excellent communication and attention to detail
•  Service-minded, reliable, and collaborative

WHY THIS ROLE MATTERS
At a boutique luxury winery, hospitality and brand expression are inseparable. This role ensures that the operational, logistical, and organizational foundation supporting our single-vineyard Cabernet Sauvignon program, culinary-driven experiences, and DTC communications is thoughtful, precise, and quietly excellent. When done well, the work is invisible—and the experience feels effortless.

COMPENSATION
•  Salary Range $85,000-$105,000 DOE
•  401K Plan with 4% Employer Match Contribution
•  Premium Health Plan

www.bellaoaks.com
www.wheelerfarmswine.com