Materra | Cunat Family Vineyards is looking for a dynamic hospitality enthusiast to join our team. If you are passionate about creating memorable experiences and building relationships, this role may be the right role for you.
About us
Founded in 2007, Brian Cunat and his brother John Cunat purchased a 50-acre property in the Oak Knoll District of Napa Valley as an investment. Brian decided to combine his love of wine and his dream of farming by working with an expert team of vineyard managers and winemakers. The property was transformed with Merlot, Petit Verdot, Malbec, Syrah, Chardonnay, Sauvignon Blanc and Viognier. In 2014 they completed construction of a state-of-the-art winery capable of producing 150,000 gallons and a beautiful tasting room.
Today, Materra is recognized for producing world-class wines, crafted by third generation Napa Valley Winemaker, Chelsea Barrett and creating memorable experiences.
MAIN RESPONSIBILITIES
Wine Club:
• Develop a deep understanding of existing club structure including tiers, benefits and perks, policies, shipment schedule, and demographic makeup of club members.
• Deliver concierge-level service to club members by maintaining effective communication, greeting new members upon joining, providing guidance with selections, addressing any concerns, and serving as their primary point of contact.
• Select wines for twice annual club shipment based on inventory and monetary goals.
• Prepare and send club-related communications including special menus, brochures, website verbiage, club shipment descriptions, etc.
• Coordinate and execute club shipments (“batching”) on a biannual basis. Resolve issues including declined credit cards, missed shipments, and related concerns.
• Assist and train tasting room staff on selling wine club memberships, policies, etc.
• Prepare and send club appreciation gifts (annually).
• Work with management to establish club membership and revenue goals.
• Monitor and report on performance metrics such as member tenure, attrition rate, average order value, etc. and make suggestions for improvement.
Club Events:
• Generate ideas for winery club events with a focus on achieving sales and club membership goals.
• Organize winery events throughout the year.
• Collaborate with Director of DTC to establish annual budgets for events.
• Prepare and send invitations, assist with creating marketing materials, set up tickets for purchase, brief tasting room staff and otherwise promote events.
• Maintain and update the Events Calendar and Commerce 7 on a regular basis so it accurately reflects all tentative and confirmed bookings.
• Conduct on-site visits with event organizers and vendors as needed.
• Assess needs for additional support and schedule additional temporary waitstaff accordingly.
• Identify event-critical tasks, assign responsibility within the service team, encourage problem-solving disciplines by setting an example, and manage the flow and progress of the service team during the event.
• Supervise and act as event lead for all events, acting as Host/Captain and serving wine or food when needed.
• Establish and maintain relationships, secure bids, and negotiate contracts with event vendors including caterers, florists, event rental agencies, entertainment, etc.
• Create detailed day-of event plans including set up, break down, staffing levels, coordination with the Production Department, arrival times, guest lists, staff assignments, etc.
• Collaborate with Director of DTC to network and develop mutual collaboration and referral programs with similarly aligned hotels, restaurants, and organizations.
• Work with Accounts Payable to ensure timely payment of vendors.
• Prepare post-event reports including budget vs. income, wine sales, guest satisfaction, and suggestions for improvement.
• Follow-up with guests after events to send thank you cards, emails and receive event feedback.
• Negotiate contracts with corporate or charity groups to plan and schedule event space rentals.
Other Job Duties:
• Conduct tastings, as needed.
• Prepare in-house wine shipments, as needed.
This job description defines essential functions of this position, but other tasks may be assigned, as required. Management may assign or reassign duties and responsibilities at any time due to reasonable accommodation or other business necessities.
QUALIFICATIONS, EXPERIENCE & SKILLS
Education: B.A or B.S degree in Event Management, Business, Public Relations, Marketing or applicable experience is preferred.
Languages: English required; second language helpful in communication with visitors a plus but not required.
Professional experience & know-how:
• 2-4+ years successful experience leading a sales team in the hospitality or retail industry.
• Strong leadership, communication, and interpersonal skills.
• Self-motivated with the ability to prioritize, follow through with, and complete numerous projects.
• Professional demeanor and leadership presence.
• Understanding of consumer trends and behaviors is preferred.
• Strong retail sales/public relations skills and experience is preferred.
• Knowledge of wine, winemaking, and tasting room operations is preferred
• Experience in winery or hospitality management/operations is preferred.
• Must be able to walk and stand for long periods of time on a regular basis, including on uneven surfaces such as a vineyard.
• Must be over 21 years old and be able to lift and move up to 50 pounds (a case of wine) on a regular basis.
• This position will include regular weekdays/weekends/holidays and occasional evening shifts.
Technical & management skills:
• Experience with POS systems. Ability to troubleshoot issues with varying platforms.
• Proficiency in Microsoft Word and Excel. Proficiency with Google Docs and Drive a plus.
Personal & interpersonal skills: Strong team player, excellent communication skills, positive and enthusiastic
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