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West Coast Director of Sales

Darioush Winery

Remote > Napa, CA

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Job Description:

Company Overview:
Darioush was founded with the mission of graciously sharing uncommon perspectives of the world in an extraordinary way. Our purpose is two-fold: to produce world-class, distinctive wines from our southern Napa Valley vineyards and craft engaging hospitality experiences that redefine modern luxury.

The Darioush experience is rooted in a strong culture of people. Human relationships are the foundation of the winery and are at the heart of all we do and believe. Proprietor Darioush and Shahpar Khaledi’s philosophy is the simple truth that every member of the winery is a part of the family, and each guest or partner is no more important than the next. Though simple on the surface, this belief has deep implications for the experience of Darioush, and in many ways is the most important and brand defining.

The Opportunity
Darioush Winery seeks a West Coast Divisional Manager with full accountability for wholesale performance across assigned West Coast markets. This role leads disciplined on-premise execution, distributor performance management, and brand positioning for a top-tier luxury winery.
The position is execution-focused, market-facing, and designed for an experienced fine-wine sales leader capable of operating with autonomy, judgment, and precision.
This role reports to Allen Papp, VP of Global Sales.

Role & Responsibilities
The West Coast Divisional Manager has full accountability for wholesale performance across assigned West Coast markets, with primary responsibility for on-premise execution. The role requires direct market leadership, distributor prioritization, and consistent alignment with executive strategy.
Limited seasonal retail responsibility may exist for companion labels.

Essential Duties
•  Develop, implement, and manage annual market plans aligned with company objectives
•  Drive on-premise distribution growth with emphasis on account quality, brand alignment, and long-term value
•  Ensure Darioush is consistently prioritized within distributor selling organizations
•  Build, manage, and hold distributor leadership and sales teams accountable for execution
•  Lead regular market work, including joint sales calls and key account engagement
•  Identify, maintain, and actively manage a prioritized target account list across all assigned markets
•  Present Darioush wines with authority, precision, and brand integrity
•  Monitor distributor execution and provide direct, actionable performance feedback
•  Maintain disciplined weekly reporting on depletions, distribution, key wins/losses, and market risks
•  Lead market execution of launches, campaigns, and strategic initiatives under defined timelines
•  Recommend market-level pricing, allocation, and depletion strategies in coordination with executive leadership

Experience & Qualifications
•  Minimum 5 years of wine sales experience, including at least 3 years focused on fine wine and on-premise markets
•  Demonstrated success meeting or exceeding sales objectives, preferably with luxury brands
•  Strong understanding of U.S. wholesale, distributor economics, and market dynamics
•  Established on-premise relationships preferred
•  Proven ability to educate, influence, and motivate buyers, sommeliers, and distributor teams
•  Highly self-directed; operates effectively without layered corporate infrastructure
•  Strong written, verbal, and presentation skills
•  Ability to sustain 60%+ travel, including evenings and weekends as required
•  Proficiency with CRM and wine sales software

Additional Information
•  Position is California based.
•  Darioush Winery is an equal opportunity employer and complies with all applicable federal, state, and local employment laws.
•  Principals only. No recruiters, solicitations, or phone inquiries.
•  Resume submission required.

Compensation & Benefits
•  Salary range: $120,000 – $135,000 annually
•  Bonus eligibility
•  Auto Allowance/Cell Phone Reimbursement
•  Three (3) weeks PTO
•  Ten (10) company holidays
•  401(k) with 5% company match
•  Competitive medical, dental, and vision benefits; company covers 75% of premiums, including dependents

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Additional Information:

Job Posted:
Tuesday, January 6th
Type of Work:
Full Time
Job Category:
Job Level:
Mid-Level
Compensation:
$1‌2O,OOO.OO ‍−‌ $135,OOO.OO