Purpose
Copper Cane Wines & Spirits is a recognized leader in social media marketing across the wine/hospitality space. Our content has driven 2B+ views and helped build one of the largest digital footprints in the industry. We don’t do cookie-cutter social. We create scroll-stopping (thumb-stopping) content by thinking differently, taking smart risks, and moving fast.

As our Social Media Coordinator, you’ll work closely with the Social Media Manager to execute day-to-day programs that grow engagement, brand awareness, and business impact across a portfolio of brand channels. You’re fluent in multiple platforms, excited to learn new and emerging ones, and energized by AI-assisted workflows that improve quality and speed.

Key relationships
Internal: Brand marketing, Direct-to-Consumer, operations, IT, sales, tasting room, and Joe Wagner
External: Agencies, influencers, bloggers
Key responsibilities and accountabilities
•  Publishing & voice: Draft native, platform-specific captions and CTAs; schedule content; uphold brand voice and visual standards across IG, TikTok, Facebook, YouTube Shorts, X, and LinkedIn.
•  Community management: Monitor comments/DMs daily; engage in social-native language; maintain response SLAs; escalate issues appropriately.
•  Content days & shoots: Plan and assist on shot lists; capture on-site assets; organize files; coordinate post-production hand-offs.
•  Short-form video: Edit vertical clips—including podcast pulls—for Reels/TikTok; add motion graphics, captions, and sound for retention.
•  Social graphics: Design platform-optimized graphics (Canva/Adobe); apply clean layout, typography, accessibility best practices.
•  Analytics & optimization: Read platform analytics (reach, saves, shares, watch-time, hook rate, CTR); explain what’s happening and why; recommend tests and adjustments; share weekly/monthly highlights.
•  Strategy & experimentation: Pitch ideas, build quick prototypes, run A/B tests, and iterate based on data; maintain the editorial calendar and repurpose assets efficiently.
•  Proactive content capture: Independently grab content on-site for Quilt & Co and other brand moments; source UGC, secure permissions, and credit appropriately.
•  Cross-channel coordination: Support additional brand accounts and collaborators; keep assets and timelines organized.
•  Miscellaneous support: Jump in on ad-hoc tasks (vendors, files, logistics) that keep social moving.
•  Overall marketing support: Lead annual employee and distributor Immersion event and assist with occasional sales/distributor events offsite and at local facility.
Competencies / Traits
•  Outside the box thinking & calculated risk taking: You challenge conventions, craft fresh formats, and push creative boundaries while staying aligned with brand safety, platform policies, and alcohol marketing regulations.
•  Platform mastery: Deep understanding of Instagram, TikTok, Facebook, YouTube Shorts, X, and LinkedIn including posting mechanics (formats/specs/cadence), algorithm signals (hook, completion, saves, shares, comments, dwell), and distribution levers (collabs, boosts, cross-posts, pinning).
•  Creativity: fascinated by emerging consumer trends and design; enjoys challenging conventional wisdom; can adopt an authentic brand voice and create engaging content across social platforms
•  Analytics literacy: Comfortable in Instagram Insights, TikTok Analytics, and Meta Business Suite; you translate data into clear actions and tests.
•  Energy: Shows passion, energy/endurance, intensity and excitement; is outcome/results focused and drives issues to closure; resourceful and innovative; always pushing to find new and better ways of working.
•  Curiosity & currency: You stay on top of algorithm updates, platform changes, and social trends; you read, experiment, and share learnings.
•  Drive: Collaborative style with high motivation and strong desire to achieve; not afraid of setting aspirational goals; conveys a sense of urgency and drives issues to closure.
•  Communication Skills: Excellent verbal and written communication skills; operates well in informal settings both internally and externally; courage to confidently express an independent point of view.
•  Cultural Astuteness and Flexibility: Is pragmatic, adaptable and focused in a fast-paced environment; adapts strategies and approach as new information and circumstances arise; is resilient in the face of challenging obstacles.
Requirements
•  Deep knowledge of Instagram, TikTok, Facebook, YouTube Shorts, X, and LinkedIn, including posting mechanics, algorithm signals, and distribution strategies
•  Strong short-form video editing skills (CapCut, Premiere Pro, or similar)
•  Entry-level graphic design skills (Canva/Adobe) with a strong visual eye
•  Ability to capture high-quality content and adapt strategy to platform trends and algorithm changes
•  Skilled in writing native, platform-specific copy (voice, tone, CTAs, hashtags)
•  Comfortable using platform analytics to turn insights into action
•  Highly organized, reliable, and composed during content capture and posting
•  Self-starter who can work independently, generate ideas, and execute
•  Proactive about staying current on platform updates, trends, and experimentation
•  Curious about AI with an efficiency-driven mindset
•  UGC and influencer outreach experience a plus