Visitor Center Management
•  In conjunction with the Manager, lead and direct the activities of the Visitor Center team to achieve Hospitality/Direct Business priorities: brand experience, consumer acquisition, wine club conversion, profit generation, and customer satisfaction.
•  Act as the primary counterpart to marketing to ensure we are delivering branded experiences, rich in storytelling and hold the highest standards in hospitality. This includes assisting in the launch of any new tasting or tour experiences in the Visitor Center.
•  Provide necessary oversight of the team to ensure they stay consistent with brand messaging, experience expectations for each guest and their sales and club conversion targets.
•  Support daily business functions, including floor management and opening and closing procedures.
•  Respond to customer requests, suggestions, or complaints.
•  Deeply understand business objectives and contribute to the idea generation for growth and profit in the direct-to-consumer business.

People Management:
•  Manage the supervisors and ensure they are accountable on delivering on their collective and individual responsibilities.
•  Address and appraise performance, identifying development opportunities.
•  Lead the team to meet or exceed sales goals based on annual budget, communicating daily sales goals and results.
•  Communicate with staff, providing ongoing feedback to ensure they operate according to standards for professionalism, customer service, sales expectations and that company policies and procedures are followed
•  Participate/and lead in activities that foster a cohesive and productive team environment.
•  Establish an atmosphere of teamwork and positive employee relations
•  Responsible for the staffing and development of direct reports
o Process annual evaluations
o Develop ongoing incentive programs for direct sales team
o Develop and participate in ongoing training

Training & Development:
•  Tracks tasting room staff wine knowledge and plans and hosts ongoing wine education in coordination with new releases and in partnership with the winemaking team.
•  Oversee all operational documentation (training manuals, procedures, training logs), working with the manager to ensure all items are up to date or created as needed.
•  Onboard new employees along with their 30/60/90-day milestones to ensure a comprehensive new hire journey and on an ongoing basis continue the wine and brand education training program.
•  Ensure VC staff are trained on the Mumm Napa brand pillars and advance their wine knowledge to provide consumers with a consistent, memorable experience.

Trade:
•  Host and/or manage all trade visits, ensuring experiences are aligned with our brand story and the sales team and distributor objectives. Trade guests include but are not limited to internal employees, media, restaurant and wine shop owners, managers, and buyers; distributors and importers; friends (i.e., customers) of restaurants and wine shops; and occasionally restaurant staff and friends.
•  Gathers information on the visiting trade guests in order to extend elevated, personalized and relevant experiences.
•  Understands the various levels of visitors and the role they play in our complex three tier system to prioritize, plan for and communicate with impacted internal stakeholders/partners.
•  Captures insights on each visit to provide meaningful insights to the referring internal sales team.

Events:
•  Host and assist in the event execution for trade and consumers. Events are held in the evenings and mostly on weekends.

Skills / Qualifications / Experience:
•  Bachelor’s degree or equivalent in experience and training preferred. College-level marketing courses, wine courses or other relevant training, a plus.
•  1-2 years Tasting Room Management experience, including inventory and people-management, required, preferably at a high-volume tasting room
•  3-5 years of supervisory experience required
•  Must be at least 21 years of age
•  Must be highly organized and able to multi-task
•  Basic to advanced knowledge of wine, including knowledge of viticulture and winemaking
•  Budgeting and sales forecasting/analysis experience
•  Proficient in MS Office programs, including excel
•  Excellent written and verbal communication skills
•  Proven ability to effectively train and manage staff
•  Working weekends and holidays is required and some evenings for events.
•  Bilingual, English-any other language, a plus

Pay Transparency Disclosure: The base pay scale offered for this position is $75,000-$85,0000annually with bonus potential. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. The Company reserves the right to modify the range in the future.

Pernod Ricard Winemakers USA is an Equal Opportunity Employer. We make hiring and promotion decisions based on an individual’s qualifications, training, and experience. We are committed to not discriminating against any employee or applicant on the basis of any protected status, including race, color, religion, sex, national origin, age, disability, or genetic information. Offers will be subject to local terms.
Pernod Ricard Winemakers USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard Winemakers USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at careers.mummnapa@pernod-ricard.com .
We celebrate and welcome diversity and are committed to creating an inclusive environment.
Pernod Ricard Winemakers USA is enrolled in the Department of Homeland Security's E-Verify program.