National Director of Sales (Commission-Driven) Hertelendy Vineyards – Napa Valley, CA

Hertelendy Vineyards is an ultra-premium, boutique Napa Valley winery producing approximately 1,000 cases annually. While we are primarily Direct-to-Consumer, we maintain a curated presence in 14 select markets and are proud to have placements in world-class restaurants such as The French Laundry, The Bellagio, and Ruth's Chris Steakhouse. With high ratings (100-points) and a reputation for excellence, we are poised for expanded visibility in both DTC and on-premise channels. We are seeking a confident, motivated, and relationship-driven sales professional to help grow our wholesale footprint and strengthen our direct sales efforts. As we are going into our 13th year of business, we would like someone to re-establish old relationships, develop new relationships, and continue strong brand representation in markets to remain relevant. This is predominantly a commission-driven position where your success directly determines your income, with unlimited potential for top performers.

Responsibilities
— Sell Hertelendy wines through in-person outreach (travel required), email, and phone communication
— Prospect, open, and grow restaurant and retail accounts in targeted markets
— Maintain and strengthen relationships with existing wholesale partners
— Expand Hertelendy Vineyards into new markets
— Represent the winery at select local events and tastings as needed
— Respond promptly and professionally to trade and account inquiries
— Serve as an effective brand ambassador who communicates our luxury positioning with confidence

Ideal Candidate Attributes
— Trustworthy, professional, and naturally personable
— Proven sales ability with a track record of generating new business and closing deals
— Comfortable with cold outreach and proactive account development
— Strong customer service mindset and a passion for hospitality
— Self-starter who thrives in an autonomous, self-organized role
— Strong attention to detail, follow-through, and communication skills
— Ability to cultivate long-term relationships with buyers and decision-makers
— Reliable, adaptable, and able to handle multiple responsibilities independently

Preferred Experience & Requirements
— Minimum 1 year of wine sales experience. 2+ years a plus
— Broad work experience and Bachelor’s degree ideal (but not required)
— Existing hospitality or wine industry contacts necessary
— Knowledge of wine necessary
— Must be at least 21 years old with a valid CA driver’s license
— Ability to make your own schedule and travel for account visits, events, and tastings
— Able to lift (or roll) a 55-lb case of wine on occasion
— Availability for occasional evenings and weekends when events require it

Compensation & Growth (Please disregard the hourly wage at the bottom. It was a required field, and wouldn't let us set a value more than 2x the minimum)
This is a commission-driven role that will be negotiated based off of experience. Earnings potential is high for candidates who are well-connected, proactive, and eager to drive results. This position is especially suitable for:
— Established reps looking to add a premium, allocated Napa brand to an existing portfolio
— Sales professionals with strong hospitality networks
— Highly driven individuals who are energized by uncapped earning potential
— Outstanding performance may lead to expanded responsibilities and growth opportunities within the company.

How to Apply
Please respond to this posting with your Resume and a Cover Letter detailing why you are interested in this role and what makes you an excellent fit. Only applicants whose qualifications closely match our needs will be contacted. Thank you for your interest in joining Hertelendy Vineyards—we look forward to connecting with exceptional candidates.