Role Overview:
Somnium Wine — a boutique, estate-driven Napa Valley brand — is seeking a sophisticated, relationship-focused sales professional to join our growing team in early 2026. Our priority is expanding sales in a way that drives measurable traction across direct-to-consumer, wholesale, and corporate gifting channels, with a strong emphasis on high-touch, hospitality-led experiences. This is a highly autonomous, forward-facing role for someone who thrives on relationship activation, owns their results, and is energized by building revenue rather than waiting for it.

What You’ll Lead:
60% Napa Valley–Based
•  Host elevated tastings, VIP estate visits, and small-format experiences at our Calistoga tasting room
•  Proactively engage new prospects through outreach, hospitality interactions, and personal introductions
•  Support corporate gifting programs and nurture long-term client relationships
•  Lead vineyard tours and club experiences for members and key guests

40% Travel / Market Activation
•  Execute intimate in-home dinners, collector gatherings, and private club tastings in key markets
•  Partner with distributors to drive placements and host activation dinners at restaurants and private clubs
•  Build and manage relationships with high-value buyers and accounts that convert into ongoing revenue
•  Represent Somnium at select events, dinners, and strategic partnerships

Primary Responsibilities
•  Drive revenue across DTC, wholesale, and corporate channels with a clear sales mindset
•  Host personalized wine dinners, tastings, and curated experiences through your network
•  Cultivate and consistently manage relationships clients and collectors
•  Actively generate new business — not wait for clients or buyers to come to you
•  Strengthen distributor relationships and support programming in key markets
•  Provide monthly performance reports, pipeline updates, and guest/event feedback
•  Maintain Somnium’s brand standards, storytelling, and hospitality excellence in every interaction

Ideal Candidate Profile
We’re looking for someone who is:
•  Self-motivated, trustworthy, team player and a true self-starter
•  Skilled at managing and nurturing relationships into long-term, repeat revenue
•  Experienced in luxury wine, high-end hospitality, or market development
•  Comfortable hosting in private homes, restaurants, and intimate group settings
•  A strong communicator with confident presentation and storytelling skills
•  Able to balance independence with collaboration in a small, high-touch team environment

Requirements
•  Minimum 2 years luxury wine sales, understands distribution management, or high-end hospitality experience
•  Comprehensive knowledge of Napa Valley wine industry and the fine-dining landscape
•  Valid driver’s license and ability to travel 8–10 times annually
•  Evening and weekend availability for events and activations
•  Physical ability to handle wine cases up to 55 pounds
•  Bachelor’s degree in a related field preferred

Compensation & Benefits
•  Competitive base salary ($80K-$90K) plus commission
•  Comprehensive benefits including 401(k)
•  Education and professional development support
•  Opportunity to help shape the next chapter of a small, privately owned Napa Valley brand

How to Apply
Please submit your résumé and a brief introduction outlining your network, experience with distributor management (if applicable), and your approach to relationship-driven sales.