Grgich Hills Estate was founded in 1977 by Miljenko "Mike" Grgich and Austin Hills of the Hills Bros. Coffee Company after the 1973 Chateau Montelena Chardonnay Mike crafted won the history-making 1976 Paris Tasting, beating the best wines of France.

Today, Grgich Hills Estate remains family-owned and operated, passionately devoted to the art of winemaking and regenerative farming. Our 100% estate-grown vineyards are Certified Regenerative Organic through the Regenerative Organic Alliance (ROA), a leading force in the Regenerative Agriculture movement worldwide. Referred to as "Organic Plus,” regenerative farming is a science-driven approach focused on no-till soil management, building organic matter to sustain microbial life, incorporating livestock and biodiversity, and caring for people who work in the fields and winery. It is a key component of combating climate change and reducing greenhouse gas pollution. Regenerative farming enables winemaking with minimal intervention and wild yeast fermentation, creating elegant, balanced, and complex wines with a distinct sense of place.

We care deeply about making world-class wines that help build a better future for ourselves and generations to come, regenerating the earth and cultivating peace. We are dedicated to maintaining a safe, friendly, healthy environment to ensure employee well-being by building loyalties, pride, trust, and mutual respect. Our values come from Mike Grgich, whose father said: "Every day, do your best, learn something new, and make a friend." We all live these values daily, personally, professionally, and passionately. This is an opportunity to be part of a winery that cares about making the world a better place, one friend at a time.

SUMMARY
The Tasting Room Manager at Grgich Hills Estate plays a crucial role in providing structure and support to the Tasting Room team while creating memorable tasting experiences for all visitors. This position acts as a frontline leader, actively managing the flow of visitors, training and mentoring new team members, and nurturing a high-performance culture. The role demands strong leadership skills, a genuine service mindset, and the ability to balance management duties with active on-floor team support.





KEY RESPONSIBILITIES

Team Leadership and Development
•  Serve as a sales leader on the floor, actively selling wine and other merchandise and leading by example for the team.
•  Recruit, train, and manage a team of 10-20 Tasting Room Associates, fostering a positive, high-performance culture.
•  Provide continuous coaching and mentorship to elevate staff sales performance and enhance product knowledge.
•  Conduct regular team meetings to reinforce brand standards, review sales goals, and ensure clear communication.
•  Manage employee performance, including reviews, and provide constructive feedback and guidance.

Hospitality and Guest Experience
•  Set the standard for world-class hospitality, personally engaging with guests to create lasting relationships and brand loyalty.
•  Develop and execute a luxury guest experience, coordinating with other departments as necessary.
•  Ensure the tasting room and ranch house maintain impeccable cleanliness and presentation, consistent with luxury brand expectations.
•  Resolve guest issues with exceptional grace and professionalism, ensuring all concerns are addressed promptly.
•  Respond to emails within 24 hours.

Sales and Business Management
•  Drive revenue growth by developing and implementing strategies to increase retail sales, memberships, and average transaction value.
•  Track and analyze sales performance to identify growth opportunities.
•  Oversee all point-of-sale (POS) system activities, ensuring accuracy and efficiency.
•  Assist with inventory to coordinate timely transfers and stock levels.
•  Ensure cash handling procedures and manage deposits.

Operations and compliance
•  Create and maintain weekly staff schedules to ensure optimal coverage during peak and non-peak seasons.
•  Ensure adherence to all ABC (Alcoholic Beverage Control), food handling, and safety regulations.
•  Manage all opening and closing procedures to meet brand standards.
•  Coordinate with vendors for supplies and represent the winery at external functions as needed.
•  Assist with planning onsite events.

Other Duties as assigned.

SCHEDULE
•  Schedule to be determined by direct supervisor.
•  This position generally works 40-50 hours per week.
•  This position is on-site.
•  Holidays and weekends are a must.

QUALIFICATIONS
•  People Management: Two years minimum; Three to five years preferred
•  Hospitality Experience: One year minimum; Two to three years preferred
•  Proven ability to lead, mentor, and motivate a team to exceed sales goals.
•  Exceptional interpersonal and communication skills, with a passion for delivering quality customer experience.
•  Strong business acumen, including experience with budgeting, sales analysis, and inventory management.
•  Deep knowledge and appreciation for fine wine and the guest journey.
•  Must be 21 years of age or older.
•  Ability to work a flexible schedule, including weekends and holidays.
•  Capable of lifting and moving wine cases weighing up to 50 lbs.
•  WSET a plus