Job Title: Regional Director of Sales - Spirits
Location: Remote- Los Angeles, CA
Employment Type: Full-Time | Exempt
Salary Range: $100,000 to $130,000 with bonus potential

Regional Director of Sales- Spirits Position Summary

Boisset Collection is seeking a dynamic and strategic Regional Director of Sales - Spirits to lead sales and marketing efforts for our award-winning and growing spirits portfolio across an assigned region. In this role, you will develop and execute regional sales strategies, build and manage a high-performing sales team, partner with distributors and key accounts, and promote Boisset spirits through trade events, education, and marketing initiatives.

This is a high-impact, field-based leadership role with national exposure and extensive cross-functional collaboration.

Regional Director of Sales- Spirits Key Responsibilities
•  Develop and oversee regional sales strategies and KPIs for Boisset spirits.
•  Manage, train, and grow a regional spirits sales team.
•  Partner with wholesale distributors and Boisset wine sales teams to maximize opportunities and ensure cross-functional alignment.
•  Track sales data, manage budgets, analyze depletions, and optimize pricing, placement, and promotional spend.
•  Lead sales meetings, presentations, and distributor kickoffs to communicate goals and boost engagement.
•  Represent Boisset Collection at trade events and develop impactful trade experiences to drive brand visibility.
•  Collaborate with marketing to align promotions, packaging updates, and brand storytelling across regions.
•  Monitor and ensure compliance with local, state, and federal alcohol regulations.
•  Support development of new products and sourcing within the spirits portfolio.
•  Oversee VIP, Direct-to-Guest (DTG), and brand ambassador programs.

Requirements

Education & Experience
•  Bachelor's degree preferred.
•  10+ years of experience in alcohol beverage sales, with 7+ years in spirits sales.
•  Strong background in managing teams and working with national or regional distributors.
•  Proven track record of achieving regional sales goals and managing promotional budgets.

Skills & Competencies
•  Exceptional leadership, negotiation, and relationship-building skills.
•  Ability to interpret and analyze sales reports, depletions, and profitability data.
•  Strong organizational skills with the ability to manage multiple priorities.
•  Excellent communication and presentation skills.
•  Proficient in MS Office (Excel, PowerPoint) and CRM/Sales reporting tools.

Certifications & Licenses
•  Valid driver's license and proof of insurance required.
•  Ability to travel extensively by car and/or air.

Physical Requirements & Work Environment
•  Moderate physical activity; ability to lift up to 40 lbs.
•  Frequent standing, walking, reaching, and manual handling.
•  Office, retail, travel, and event environments.
•  Flexible schedule required, including evenings and weekends as needed.

Why Join Boisset?

Boisset Collection is a family-owned, forward-thinking company redefining the world of wine and spirits. We bring together passionate people, extraordinary brands, and memorable experiences. If you're a driven sales leader ready to make an impact in the spirits industry, we want to hear from you.


Apply Today to Be Part of a Bold, Visionary Spirits Program!

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