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Design Manager

The Napa Valley Reserve

Saint Helena, CA

Job Description:

The Design Manager (Label and Packaging) serves as the primary design contact and facilitator for Members of The Napa Valley Reserve working on the custom wine label program and packaging options.


Responsible for tracking the launch, progress, and communication of the Member label designs (Internal key personnel, Members, designers, illustrators/photographers, printers, etc.), TTB approvals, TM registrations (legal team), and communicate key steps, approvals, and completion phases details to the Members throughout process.

Maintain and update the existing Bespoke Label Collection so it remains current, plus update all new Members of the process.

Email/onboard all new Members of the requirement of custom wine label for the current release in a professional yet directive request.

Communicate with the approved stable of approved external label designers regarding specifications, allocations /vintages and legal requirements for all custom labels and the appropriate packaging.

Oversee the expectations of Members with specific external designers. If art directing for Member’s label, collaborate with designer, oversee and review all initial concepts, and liaison with Members for final approval / budget.

Submit all COLA applications to the TTB for approval, as well as internal Reserve review and legal counsel approval if required.

Work in tandem with Member Wine & Account Director so all labels are in line with Member’s allocation / new purchases and vintages.

Oversee the revisions, approval, proofing and printing of labels for The Napa Valley Reserve (Red including Kosher, White, Chardonnay and Pinot Noir wine and employee Prado Madera Red, White, Chardonnay and Pinot Noir) including TTB approval, internal, and initial printing specification for all formats. Attend press checks.

Update existing packaging as needed as well as constantly connect with external vendors for unique, cost effective, and “green” packaging options. Create new packaging solutions as needed.

Oversee any custom bottle etching from original design, to proofs and approvals, then work accordingly with outside vendor for delivery of shiners, final etching and transfer to shipping resource.

Create special event labels, ads, posters, sales collateral, signage as required by Managing Director, Director of Membership, and Communications Director. (Includes Special Event Labels, Legends of Motorsport poster/invitations, Wine Release Mailer, Harvest Report, and any unique requests.)


Professional demeanor and the ability to stay calm under pressure and set example to staff with actions and execution. Good attitude, exceptional attention to detail, and a willingness to pitch in when necessary.

Qualifications & Requirements:

3 – 4 years of wine industry experience dealing with high-end wine consumers preferred.
Computer Skills / Program Knowledge: Good computer skills required, knowledge of Microsoft Office Suite, email and Internet.
Communication Skills (verbal/written): Excellent written and verbal communication skills with emphasis on professional, respectful new and friendliness in communication with Members, vendors, and reporting staff.
Mathematical Skills: Good math skills.
Reasoning Ability: Ability to reason well and solve problems both within the position and the reporting staff. Logical and thorough.
Management Skills. Must be able to hire, terminate and motivate staff as necessary. Must set example to staff in regard to professionalism and set job performance expectations.

Physical Requirements

Ability to sit and work at computer for long periods. Must be able to lift 45 pounds.

Working Conditions:

General office working conditions.


401(k) matching
Health, Dental & Vision Insurance
Pet Insurance
Employee discount
Life insurance
Referral program

The Napa Valley Reserve is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. The Napa Valley Reserve is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.

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Additional Information:

Job Posted:
Thursday, May 23rd
Type of Work:
Full Time
Job Category:
Job Level:
$85,OOO.OO ‍−‌ $1O5,OOO.OO