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Portfolio Director

Wilson Daniels

Hybrid > Napa, CA

Job Description:


Founded in 1978, Wilson Daniels is a fully integrated, family-owned marketing and sales company representing a highly selective portfolio of the world’s most distinctive wines. Wilson Daniels continues to pursue and elevate the standards of excellence set by founders Win Wilson and Jack Daniels through developing long-term, strategic partnerships with luxury producers that possess profound respect for terroir and are benchmarks in their region.


We inspire and promote a passion for wine from the most distinguished properties and terroirs around the world through exceptional marketing, education, and brand-building. We develop mutually rewarding, long-term relationships with our employees and winery and trade partners, while striving to be globally recognized as the leader of fine wines, setting the standard for integrity, quality, and excellence

We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.


Develops and implements marketing plans and programs for all domestic brands through the Wilson Daniels national sales and distribution network. Develops brand strategy and manages all aspects of marketing, including trade and consumer promotions, collateral, electronic media, advertising and product launches. Establishes and strengthens ongoing relationships with suppliers and key market personnel.

This position requires effective leadership, strategic and analytical skills with the ability to manage and prioritize multiple tasks and deadlines in a fast-paced, multi-faceted environment. Must be highly collaborative, detail-oriented, accurate and organized. Must possess intellectual curiosity and creativity along with strong communication skills.


Develop, implement and clearly communicate brand marketing objectives, strategies, programs and tactics for all domestic wine brands in the Wilson Daniels national portfolio.
Manage relationships with Supplier partners, conduct brand reviews and performance updates, communicate market insights and provide exceptional customer service
Develop and implement brand standards that provide consistent messaging, imagery and quality cues
Develop and manage product allocations consistent with channel strategy and brand building objectives
Continually analyze sales performance relative to brand goals and communicate findings to Senior. Management, contributing to the development and implementation of corrective action where necessary.
Establish brand marketing budgets for assigned brands and work with Finance department to track and evaluate brand spending / profitability through P&L analysis.
Apply strong financial context to decision making.
Conduct category/brand/competitive set analysis to support strategic planning process.
Work with Divisional, Regional & Market Managers and distributors to drive distribution goals.
Build an effective network to facilitate communication and collaboration between key stakeholders including Supplier partners, Brand Managers, Sales, Public Relations, Customer Service, Accounting, Operations and other key departments.
Collaborate with Director of Portfolio Development and WD Leadership team to identify potential domestic brand additions to the Wilson Daniels portfolio and assist with recruitment, onboarding and launch efforts
Represent assigned brands as Brand Ambassador at various trade and consumer events and present to sales teams and distributor channels
Establish and strengthen ongoing relationships with key market personnel.
Maintain current knowledge of key market profile & dynamics.
Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, and establishing personal networks.
Manage and guide the professional development of 1 Napa-based Associate Brand Manager.
Other duties as assigned.


Effectively present information verbally and in writing, communicating with managers, suppliers, customers and the general public.
Present recommendations in a concise, persuasive manner, both written and verbal, to all levels of employees, trade partners, customers and suppliers.
Read, analyze and interpret general business periodicals, professional journals, technical procedures and governmental regulations.
Prepare reports, presentations and business correspondence with utmost accuracy and professionalism

Conduct pricing analysis and make recommendations to achieve target margins, factoring in currency exchange rates, discounts, commissions, and other relevant calculations.
Demonstrated analytical skills and experience in forecasting and marketing research
High level of PC skills (Windows, Word, Excel and PowerPoint).
Ability to manipulate Excel and PowerPoint to create thorough analysis and convincing presentations and recommendations.

Bachelor’s Degree with course work in business/marketing or equivalent experience required
5 to 8 years of brand marketing management
Premium wine or luxury beverage experience preferred
MBA a plus.
Knowledge of 3-tier distribution system; experience with import brands a plus

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Additional Information:

Job Posted:
Tuesday, May 21st
Type of Work:
Full Time
Job Category:
Job Level:
$145,OOO.OO ‍−‌ $175,OOO.OO