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Brand Manager

C. Mondavi & Family

Hybrid > Saint Helena, CA

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Job Description:

The Brand Manager provides daily brand management leadership for C. Mondavi & Family's
Lifestyle brands with responsibility in the areas of digital marketing/video, social media, events and public relations, market/brand analytics and the administration of websites and trade sites. This position is directly responsible for the marketing of Lifestyle Brands which include a few international brands, but also play a generalist role within the marketing department to champion specific marketing activities across the portfolio.

Essential Duties and Key Responsibilities
•  Develop and execute marketing programs supporting all Lifestyle Brands.

•  Champion the brands by leading a variety of marketing initiatives including event coordination, media mailings, PR initiatives, program theme development, brainstorming, private label initiatives, NPD.

•  Monitor and analyze brand health by conducting on-going research of Nielsen
data, industry trends, shipments, depletions, accounts sold, performance/spending
v. budget.

•  Manage the company trade site, brands' websites and social media pages to
ensure information is accurate, up-to-date and consistent with desired
messaging/image.

•  Lead financial accountability for the brands.

•  Elevate web/social capabilities to be more competitive and more effectively engage consumers.

•  Manage third-party DTC for Lifestyle brands, promotions via social to incite sales.

•  Assist marketing department with project management, execution, administrative
duties, sales support, vendor management and additional tasks to be assigned as
needed.

Qualifications (work experience, competencies and education):
•  Degree in business or marketing

•  Minimum 5 years of marketing experience in the wine industry

•  Strong analytical skills, comfort reading financial statements, managing budgets
and distilling quantitative data into strategic recommendations and action

•  Thorough understanding of both the three-tier distribution system and mechanism to drive consumer demand through all channels

•  Exceptional project management and organizational skills

•  Excellent attention to detail

•  Superior interpersonal, verbal and written communication skills and comfort
delivering presentations to management, distributors, accounts and consumers

•  Equally comfortable working independently or as a team player collaborating
with/leading cross-functional teams

Additional Information:

Job Posted:
Wednesday, November 2nd
Type of Work:
Full Time
Job Category:
Job Level:
Mid-Level

Contact Information:

C. Mondavi & Family
Dawn Moreci