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Estate Marketing Manager

Andrew Peller Limited

South Okanagan, BC   Canada

Job Description:

At Andrew Peller Limited (APL), we deliver the perfect brand experience for every lifestyle, occasion, and generation. Through collaboration, open communication, honesty, drive to win, and accountability, we inspire teammates to be extraordinary every day.

Who We Are
We are one of Canada’s largest and oldest wine companies with a rich heritage in quality winemaking.
We produce some of Canada’s most recognized brands and offer our teammates a challenging and rewarding employment experience.

We are seeking an extraordinary, enthusiastic Estate Marketing Manager to join our Estate Winery Team, West. Reporting to the Regional Estate Manager — South Okanagan, you will be responsible for providing marketing support and insights that will drive growth in tasting room visitation and wine sales, wine club memberships, E-comm revenue and social media followers, for our South Okanagan Wineries (Black Hills Estate Winery, Tinhorn Creek Vineyards, Red Rooster).

We are looking for a teammate with:

Bachelor of Commerce/Communications/Marketing or equivalent, combined with three to five (3-5) years brand/hospitality marketing experience
Luxury retail marketing experience an asset
Exceptional communication skills; a proven track record in achieving results
Strong interpersonal and leadership abilities; ability to work productively with diverse work styles
Proficiency in online and offline marketing tools and ability to work within tight timelines
Enjoys working in a fast-paced work environment and able to manage competing demands

This teammate will be accountable for:
Creating promotional programs (Radio, Print, digital) supporting wine club membership growth
Partnering with local hospitality partners to strengthen/create partnerships that leverage guests/traffic to the wineries
Media relations related to food and wine, travel and tourism
Working closely with the Estate Managers/Winemakers ensuring effective hosting and engagement of media
Creating and deploying press releases related to winery activities and events
Aligning with local tourism associations ensuring the Southern Wineries gain maximum benefit
Supporting the Estate teams in developing E-comm offers
Developing winery POS collateral to support sales of wine, wine clubs and accessories, as well develop promotional collateral for events
Collaborating with Brand Marketer to ensure consistency with overall brand strategy
Execution of consumer surveys and all on-site research programs
Managing B2C marketing budget for the South Wineries
Creating an annual marketing plan and tracking/evaluating results
Following safe work procedures/practices reporting any unsafe working conditions/hazards to Management team.

*Please submit a detailed resume outlining your qualifications no later than May 7th, 2021

We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.
Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs a timely manner by preventing and removing barriers to accessibility in the areas of information, communications, and employment.

Additional Information:

Job Posted:
Friday, April 23rd
Type of Work:
Full Time
Job Category: