Prestige Sales Manager, San Francisco Bay Area

PortoVino is one of the fastest-growing importers of premium French and Italian wines in the United States.

We don’t believe in selling hundreds of brands. We believe in building the next generation of iconic wineries by focusing on exceptional producers, disciplined portfolio management, and long-term partnerships.

As we expand our direct business in California, we’re looking for an entrepreneurial sales professional who wants to build something meaningful with us.

Position Overview

PortoVino is seeking a Prestige Sales Manager to grow our business across the San Francisco Bay Area. This role focuses mainly on the on-premise market: building relationships with the region’s best restaurants, hotels, wine bars, private clubs and hospitality groups, plus select retail accounts.

We sell direct to our accounts, so you’ll have real ownership of your relationships and a hand in how our brands show up in the market.

The ideal candidate is passionate about wine, obsessed with opening new accounts, and excited to help build premium brands, not just sell cases. You’ll join a growing company where your individual impact is highly visible and there’s real room to advance your career.

Key Responsibilities

- Build PortoVino’s presence across the Bay Area, with a primary focus on on-premise.
- Develop long-term partnerships with restaurants, hotels, private clubs, retailers and key decision-makers.
- Make PortoVino wines the go-to by-the-glass selections in leading hospitality accounts.
- Proactively pursue new business while expanding existing relationships.
- Lead tastings, staff trainings and educational events that build product knowledge and brand advocacy.
- Manage a structured sales pipeline using CRM and sales data.
- Analyze account performance to improve distribution, depletions and profitability.
- Represent PortoVino and our producers with professionalism, energy and authenticity.
- Consistently meet or exceed sales goals and KPIs.

Who You Are

- 3+ years of successful wine sales experience in California.
- Established relationships in the Bay Area hospitality community.
- A hunter who loves opening new accounts, with a track record to prove it.
- Strong presentation, negotiation and relationship-building skills.
- Organized, self-motivated and accountable.
- Comfortable working independently in a fast-moving, entrepreneurial environment.
- Data-minded: you use numbers to sharpen your approach.
- Passionate about premium French and Italian wines.
- Fine dining and luxury hospitality experience strongly preferred.
- WSET, CMS or similar certification is a plus but not required.
- Valid driver’s license and reliable transportation for local travel throughout the territory.

What We Offer

- Base salary of $65,000 to $75,000, depending on experience, plus a hiring bonus
- Highly competitive, uncapped commission program
- Performance-based incentives and bonus opportunities
- 401(k) with company match
- Comprehensive health insurance
- Expense reimbursement including car and phone allowance
- Ongoing education with some of France and Italy’s finest producers
- Real opportunities for career growth as PortoVino expands across the United States

Why PortoVino?

We’re not trying to become the biggest importer. We’re building one of the most respected portfolios of French and Italian wines in America.

Our philosophy is simple:
Focus over complexity.
Build brands, not just sales.
Create long-term partnerships.
Win together.

If you’re excited to build premium wine brands and make a lasting impact in one of America’s most dynamic wine markets, we’d love to hear from you.