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Tasting Room & Wine Club Coordinator

LaRue Wines

Sonoma, CA

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Job Description:

About the Position
We are seeking a personable, organized, and motivated individual to join our winery team as a Tasting Room & Wine Club Coordinator. This is a multifaceted position that combines hospitality and guest experiences with marketing coordination, customer outreach, and wine club administration.

We are looking for someone who enjoys connecting with people, has an interest in wine, and is comfortable balancing time in the tasting room with behind-the-scenes administrative and marketing responsibilities. The ideal candidate is proactive, detail-oriented, enjoys working independently, and takes pride in building lasting customer relationships.

Key Responsibilities:

Tasting Room & Hospitality
-Host wine tastings and create a welcoming, engaging experience for guests.
-Share knowledge and enthusiasm about our wines, winery, and winemaking philosophy.
-Build relationships with guests and encourage wine sales and wine club membership.
-Assist with daily tasting room operations and maintain a clean, organized space.
-Represent the winery with professionalism and enthusiasm.

Wine Club & Customer Relations
-Assist with wine club administration, member communications, and customer inquiries.
-Help coordinate wine club releases, shipments, and fulfillment.
-Track shipments, monitor delivery status, and resolve shipping issues.
-Maintain accurate customer records and assist with database management.
-Conduct customer outreach and follow-up to strengthen relationships and encourage repeat business.

Marketing & Outreach
-Create email marketing campaigns through Mailchimp.
-Assist with customer communications and outreach using RedChirp.
-Help develop and execute email campaigns, wine promotions, and winery announcements.
-Maintain consistent communication with customers and wine club members.
-Support special events, wine releases, and other marketing initiatives.

Qualifications
-Previous experience in hospitality, customer service, wine, or a tasting room environment.
-Passion for wine and an interest in learning about winemaking.
-Excellent communication and interpersonal skills.
-Strong organizational skills and attention to detail.
-Experience with Mailchimp, RedChirp, Commerce 7, Tock or similar marketing and customer communication platforms is a plus.
-Comfortable with computers, email platforms, and customer databases.
-Ability to multitask, take initiative, and work independently.
-Positive attitude, professional demeanor, and strong customer service skills.
-Ability to lift and carry up to 40 pounds.
-Must be at least 21 years of age

Schedule
-Part-time position, approximately 3–4 days per week.
-Weekends required.
-Occasional additional hours for special events or winery activities.

The Ideal Candidate
We are looking for someone who enjoys being part of a small winery team and understands that great hospitality extends beyond the tasting room. This person will be equally comfortable welcoming guests, hosting tastings, communicating with wine club members, coordinating shipments, and helping with marketing and customer outreach.

The right candidate is personable, dependable, resourceful, and takes initiative. They enjoy building relationships, are comfortable wearing multiple hats, and want to contribute to the overall success and growth of the winery.

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Additional Information:

Job Posted:
Thursday, November 12th
Type of Work:
Part Time
Job Level:
Associate
Compensation:
$‌23.OO ‍−‌ $2‌8‍.OO Plus Bonuses + Commissions

Contact Information:

LaRue Wines
Katy Wilson