Marketing Specialist | Fantesca Estate & Winery •  St. Helena, California •  Full-time

About Fantesca
At the intersection of artistry and terroir, Fantesca Estate & Winery is a family-owned, CCOF-certified organic winery on Spring Mountain in St. Helena. Founded in 2004 by Susan and Duane Hoff, Fantesca crafts limited-production, highly allocated wines for a loyal community of members nationwide. As an appointment-only estate, every visit is personal, and that's by design.
This is an exciting time to join Fantesca. We've just reopened our newly renovated tasting room, we're expanding our wine portfolio, and we're growing our team with talented people who push past the status quo and want to shape how Fantesca is seen and shared, from the first email a collector opens to the post a guest shares after their visit.

The role
The Marketing Specialist plans and runs Fantesca's campaigns end-to-end. You will own the calendar and the execution across email, text, social and the website, and you will report to the Managing Director of Sales & Marketing, who sets strategy and will be closely involved. This is a hands-on role for someone who can write, design, build and measure, and who wants real ownership at a luxury level.

What you will own
Email marketing — Plan, write, design and build release, member and promotional emails in Klaviyo. Manage segments, flows, testing and deliverability.
Text campaigns — Write and schedule SMS campaigns, coordinated with email and with consent rules followed carefully.
Social media — Run Fantesca's Instagram and Facebook: the content calendar, photography and video direction, captions, community management and paid boosts.
Website — Write and design pages and updates in Webflow, keep the online store current with Commerce7, and improve search visibility.
Campaign launches. Take each wine release, event and promotion from idea to launch: brief, timeline, assets, store setup, testing and send.
Event marketing — Promote estate events and private tastings, and help build our out-of-market program: member dinners and collector tastings in key cities, from invitations and partner coordination to follow-up.
Content and brand — Keep the brand voice and visual standards consistent everywhere. Produce assets for the tasting room, partners and press.
Agencies and vendors — Coordinate design and web development projects with outside agencies and freelancers, making sure the work meets our standards and hits its deadlines.
Hospitality collaboration — Work with the Estate Hosts on property to build curated campaigns from guest, member and sales insights across departments.
Reporting — Track results across channels (email, SMS, web traffic, social and the sales they drive) and recommend what to do next.

Who you are
4+ years of marketing experience across digital channels.
An excellent writer with a feel for luxury and hospitality.
Strong design skills: Figma, Canva or Adobe, plus a good eye for photography.
Hands-on experience with Klaviyo or a comparable email platform. Webflow, Commerce7 and SMS platforms are a plus.
Organized and detail oriented. You test before you send and you hit dates.
Experience managing agencies, freelancers and project budgets.
Comfortable with analytics such as GA4, Klaviyo reporting and Meta insights.
Wine, hospitality or luxury brand experience is strongly preferred.

Physical requirements
As part of a small, hands-on estate team, you should be able to:
Lift and carry up to 50 pounds.
Work a flexible schedule that includes weekends, holidays and occasional overtime.
Stand for extended periods.
Walk on flat and sloped terrain.

Compensation
Base salary of $72,000 to $85,000.
Full-time employees are eligible to enroll in medical, dental and vision plans, with employee-only or family coverage, plus paid sick leave.

If you are an organized, self-motivated person who is enthusiastic about wine, writes and designs with care, and brings a results-oriented mindset, we would love to hear from you. Join our team at Fantesca Estate & Winery and help us create unforgettable experiences for our guests!