Part of Chile-based Viña Concha y Toro, the leading wine producer in Latin America and one of the world's largest wine companies, Viña Concha y Toro USA (VCT-USA) is a premier U.S. wine marketer and the nation's leading importer of South American wines. Our diverse portfolio features acclaimed brands from California, Chile, and Argentina, including Bonterra, Casillero del Diablo, Don Melchor, Fetzer, Frontera, Ranch Wine, Trivento, and 1000 Stories.

A Certified B Corporation, Bonterra Organic Estates—our Hopland, California-based winery—strives to lead the industry in sustainability through our commitments to regenerative farming, renewable energy, and circular packaging.

As District Manager based in the Greater San Francisco Bay Area, you will be responsible for growing the VCT-USA portfolio across independent retail, on-premise accounts, and chains. You will be responsible for driving performance, distribution and market share with primary focus on North Bay—Sonoma, Napa, Mendocino counties—as well as east to Sacramento. This role is primarily sales and activation focused, executing key initiatives to strengthen customer relationships and support commercial growth. This role influences results through effective communication, collaboration, and field execution.

This remote, home office-based role entails extensive driving within the field in order visit accounts, do work withs and attend distributor meetings. Overnight travel will be approximately 10%-15%.

Responsibilities
•  Accountable for market-level sales activation and driving key brand programs
•  Build strong relationships with top retail accounts, local chains, retail buyers and on-premise decision-makers to identify key selling opportunities
•  Develop strong relationships with distributor teams to multiply efforts and gain share of mind
•  Provide daily/weekly market performance recaps and identify execution gaps
•  Achieve assigned sales, distribution, depletion, and market share objectives
•  Develop target account lists and execution plans to drive distribution and sales growth
•  Present sales programs, pricing initiatives, promotional opportunities, and brand priorities to customers and distributor partners
•  Monitor account execution, including pricing, distribution, merchandising, displays, cold box placements, menu placements, and promotional compliance
•  Utilize CRM systems, reporting tools, and sales analytics

Annual Business Planning
•  Accountable for market activation & KPIs within assigned area of responsibility
•  Develop/execute annual and quarterly territory business plans
Depletions
•  Execute all confirmed chain/brand programs applicable to assigned territory
•  Accountable for Luxury Brand Collection execution, where assigned
•  Grow distribution on brand focus programs
•  Communicate progress on execution priorities with the Regional Manager and distributor teams
Budget Management
•  Adhere to assigned budget limits within assigned territory
•  Submit all requests for additional spend to the Regional Manager for further submission and processing
•  Manage budgets, samples, incentives, and promotional resources in accordance with company guidelines
Distributor Management
•  Distributor relationship priorities include Sales Managers, Field Sales Managers, Sales Reps, Chain Merchandiser Managers, Chain KAMs
•  Build and maintain strong relationships with distributor management and sales representatives
•  Attend General Sales Meetings (GSM), distributor meetings, team meetings, and training sessions when applicable
Market Impact
•  Be present in the market 85%-90%
•  Customer-facing role to predominantly sell against VCT-USA key brand/chain/channel programs
•  Conduct regular sales calls, work-withs, customer meetings, staff trainings, tastings, and consumer events
•  Provide market health audits with appropriate distributor and VCT-USA management to ensure pricing compliance with VCT-USA standards
•  Manage a large geographic territory and prioritize activities for maximum effectiveness

Must Requirements
•  Bachelor’s in business/marketing or related field plus a minimum 2-5 years progressive sales experience in wine & spirits/beverage industry, or equivalent combo education/experience
•  Proven success in alcohol beverage industry sale/account management including extensive knowledge of on- and off-premise, retail wine channels, and trade
•  Proven track record of achieving sales goals and growing market share
•  Experience working with wholesalers/distributors and key account customers
•  Valid Driver’s License and ability to be insured
•  Overnight travel approx 10%-15%; weekend/evening work as required

Physical Requirements - Ability to lift & carry up to 50 lbs.; push/pull up to 30 lbs. on frequent basis; ability to frequently sit & work at desk for long periods of time; requires ability to frequently walk & occasionally stand, reach outward/upward, climb, crawl, squat, kneel, bend; requires hand & finger dexterity for keyboarding & frequently working at computer for extended periods of time. Additional physical requirements required related to domestic/international travel via air/ground transportation

Benefits - 1st day Medical, Dental, Vision, Life & Disability, Tax Savings (401k w/ company match), STD/LTD, paid vacation, sick leave, company holidays. Health Care and Dependent Care FSA benefits for eligible employees

Compensation - Target base salary range $90,000 - $110,000, annual incentive target, transportation-related benefits

Apply https://recruiting2.ultipro.com/FET1003FETZ/JobBoard/c6d65af3-319c-4d5a-8905-6818e98b821b Requires successful completion of criminal background, DMV check, drug screen. AA/EOE/M/F/D/V You will be required to submit verification of your citizenship or legal right to work in the US at time of an employment offer

https://www.bonterra.com/privacy-policy https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf