The Area Sales Manager is responsible for driving brand visibility, consumer trial, and rate of sale for C. Mondavi & Family wines through best-in-class in-market activation. This role serves as a frontline brand ambassador, ensuring CMF brands are among the most visible and compelling options in both on- and off-premise accounts.

Partnering closely with distributor teams and key account decision-makers, the Area Sales Manager transforms distribution into sales through impactful activations, education, merchandising, and marketing execution. The ideal candidate is a highly motivated, results-oriented professional who thrives in fast-paced environments and is passionate about building brands at the consumer level.

Essential Duties and Responsibilities include but not limited to the following:
•  Build and maintain strong relationships with distributor partners and key on- and off-premise account decision makers
•  Execute high-impact activation programs and events to drive consumer trial, brand loyalty, and purchase intent
•  Improve rate of sales for CMF brands through targeted activation and merchandising strategies
•  Lead brand education and training initiatives for trade partners and distributor sales teams
•  Implement marketing programs, displays, and merchandising initiatives that convert distribution into sales
•  Survey stores for best-in-class execution of displays, shelf placement, cold box, program compliance and pricing standards. Track success using CMF tools.
•  Ensure consistent execution of CMF brand standards across all assigned territory and focus accounts
•  Serve as a proactive brand ambassador, owning activation strategy, execution, and performance outcomes
•  Monitor market trends and competitive activity to inform activation priorities and tactics
•  Translate brand strategies into effective in-market execution through creative and strategic thinking
•  Work evenings and weekends as needed to support key activations and events


Qualifications (work experience, preferred skills and education):
•  Bachelor’s degree
•  3 to 5 years of field sales experience in beverage alcohol or consumer packaged goods (CPG)
•  Strong understanding of the alcohol beverage marketplace, including on- and off-premise
•  Familiarity with Karma and Idig -proficiency preferred
•  Proven success driving rate of sale through activation, merchandising, and education
•  Excellent interpersonal, communication, and presentation skills
•  Highly self-directed, results-oriented, and able to operate independently
•  Proficiency in Microsoft Office (Excel, PowerPoint, Word)
•  Valid driver’s license and ability to travel regularly within the assigned territory
•  Flexibility to work non-traditional hours, including evenings and weekends
•  Must reside in or near the assigned territory

Core Competencies
•  Brand Activation & Experiential Marketing
•  Distributor & Account Relationship Management
•  Strategic & Creative Execution
•  Results Orientation & Accountability
•  Communication & Presentation Skills

Success Metrics
•  Increased rate of sale and brand visibility across assigned market
•  Successful execution of activation events, merchandising, and marketing programs
•  Strong distributor engagement and sustained key account relationships
•  Effective education and influence of trade partners
•  Consistent execution of CMF brand standards across all channels