Senior Hospitality Manager
Brookside Winery | Dry Creek Valley, Sonoma County, California

About the Opportunity
Brookside Winery, one of California’s historic family wine legacies, is preparing to reopen its newly acquired Sbragia Family Vineyards estate in Spring 2027. We are seeking an experienced, sales-driven Senior Hospitality Manager to help develop, launch, and lead our estate tasting room and direct-to-consumer (DTC) hospitality program.
This is an opportunity to play a key leadership role in building a distinctive luxury wine country experience representing three wine brands: Brookside’s GEN 7, Vaché, and Sbragia. Our evolving business also encompasses private-label wines, custom crush, culinary experiences, and innovative wine offerings.
The ideal candidate combines exceptional hospitality, team leadership, revenue generation, and financial management skills with the vision to build lasting customer relationships and grow our business.

Key Responsibilities
Leadership & Team Development
•  Recruit, hire, train, and develop a high-performing hospitality team.
•  Establish service standards, training programs, performance goals, and staffing schedules.
•  Provide ongoing coaching, feedback, and performance management.
•  Maintain appropriate staff certifications and ensure operational readiness.
Guest Experience, Sales & Business Development
•  Deliver a refined, personalized luxury guest experience that reflects Brookside’s heritage and brand standards.
•  Drive tasting room revenue, retail sales, wine club conversions, repeat business, and private tasting bookings.
•  Develop relationships with hotels, concierges, tour operators, neighboring wineries, and other hospitality partners.
•  Plan and execute tasting room events, promotions, collaborative experiences, and offsite wine presentations.
•  Resolve guest concerns professionally and maintain strong relationships with wine club members and repeat customers.
Operations & Financial Performance
•  Oversee daily tasting room operations, reservations, point-of-sale systems, sales reconciliation, and transaction accuracy.
•  Manage wine and merchandise inventory, pricing, stockroom organization, and product availability.
•  Monitor sales performance, margins, expenses, and budgets; contribute to forecasting and financial planning.
•  Maintain compliance with company policies, guest safety requirements, and applicable regulations.
•  Ensure effective use of hospitality technology, including Commerce7 and eCellar.
Brand & Cross-Functional Collaboration
•  Partner with the Director of Operations, winery owner, Marketing, Wine Club, Reservations, and Customer Relations teams to deliver consistent service and achieve business objectives.
•  Maintain thorough knowledge of our wines, winemaking, family history, and guest experiences.
•  Support brand-aligned merchandising, sales materials, communications, and special events.
•  Personally conduct tastings, seated wine experiences, and other guest-facing activities as needed.
Qualifications
•  3–5 years of progressive leadership experience in luxury hospitality, premium wine, fine retail, private membership, or high-touch customer service.
•  Demonstrated P&L responsibility, including revenue management, budgeting, forecasting, and expense control.
•  Strong knowledge of wine, winemaking, and luxury wine country hospitality.
•  Proven ability to grow sales, develop customer relationships, and lead high-performing teams.
•  Excellent communication, presentation, organizational, analytical, and problem-solving skills.
•  Proficiency in Microsoft Office, particularly Excel, and familiarity with Commerce7 and eCellar.
•  Professional presence, sound judgment, flexibility, and the ability to manage competing priorities.
Schedule & Physical Requirements
•  Regular tasting room schedule: Thursday through Sunday.
•  Additional availability may be required for special events and operational needs, consistent with company policy and applicable law.
•  Ability to stand and walk for extended periods, manage multiple tasks, and safely lift wine cases weighing approximately 25 pounds.
•  Work takes place in indoor tasting rooms and on outdoor decks.
Compensation & Benefits
Compensation: Competitive and commensurate with experience, with performance incentives.
Benefits include:
•  Holidays, Vacation and sick leave
•  Employee discounts and wine program
•  Competitive medical and other benefits, with details to be finalized before the Spring 2027 opening
About Brookside Winery
Founded in 1832 by Theophile Vaché, Brookside Winery continues a multigenerational California winemaking legacy under the leadership of sixth-generation family member and owner Tim Bacino.
In May 2026, Brookside acquired the Sbragia Family Vineyards estate on the north side of Dry Creek Valley, including its vineyards, production facility, tasting rooms, brand, and wines. The estate will serve as the foundation for our next chapter in Sonoma wine country hospitality.