Wholesale Manager
Frio Canyon Vineyard Overview
Frio Canyon Vineyard is a family-owned, estate-focused winery in Leakey, Texas, dedicated to producing high quality wines that reflect the distinctive terroir of the Frio Canyon. Founded with its first Syrah planting in 2007, the vineyard has grown to approximately 21 acres and includes a diverse selection of grape varieties well
suited to the region’s rocky limestone soils, climate, and canyon airflow. From hand-harvesting estate-grown grapes to producing and aging wines in its on-site winery cave, Frio
Canyon Vineyard takes a hands-on, quality-driven approach to winemaking. Its award-winning wines are available through select H-E-B stores, direct-to-consumer sales, and its tasting room in Leakey. The brand continues to expand its presence while remaining rooted in the land, community, and character of the Frio
Canyon.

Position Summary
Frio Canyon Vineyard is seeking a motivated and experienced Wholesale Manager to lead the growth of our wholesale business and expand the winery’s presence across Texas. The primary objective of this role is to identify, evaluate, and secure a high-quality distribution partner and, once established, work closely with that
partner to build placements, strengthen account relationships, and drive sustainable sales growth.The Wholesale Manager will also manage and grow key existing relationships, including H-E-B, independent retailers, restaurants, and other strategic accounts, while identifying new opportunities across priority markets.
As a member of a small, entrepreneurial team, this individual will work closely with ownership and marketing to develop sales strategy, represent Frio Canyon Vineyard in the marketplace, and build the relationships and systems necessary to support the winery’s continued growth.

Responsibilities
•  Identify, evaluate, and secure a reliable distribution partner to support regional and statewide growth.
•  Manage and strengthen relationships with H-E-B, independent retailers, restaurants, and other key accounts.
•  Develop and execute sales strategies to increase distribution, account penetration, and overall revenue growth.
•  Represent Frio Canyon Vineyard at distributor meetings, account visits, wine tastings, industry events, and trade shows.
Collaborate with ownership on annual sales goals, pricing strategies, market expansion opportunities, and business planning.
•  Monitor sales performance and market trends, providing regular reporting and recommendations to drive growth.
•  Coordinate account promotions, in-store tastings, wine dinners, and other sales and marketing activities.
•  Identify and pursue new business opportunities across retail, hospitality, and direct-to-consumer channels.
•  Assist with strategies to grow direct-to-consumer sales through the Wine Club, tasting room
experiences, events, and online channels when needed.

Requirements
•  Strong relationship-building, negotiation, and business development skills.
•  Self-motivated, with the ability to work independently and drive results.
•  Willingness to travel for distributor meetings, account visits, industry events, and other business development activities.
•  Passion for wine and enthusiasm for representing the Frio Canyon Vineyard brand.
•  Minimum of an undergraduate degree or three years of related experience and/or training in the adult beverage industry, preferably the wine industry; or an equivalent combination of education and experience.
•  Valid driver’s license with a clean driving record and the ability to travel as necessary to attend events,
meetings, and account visits.
•  Active TABC Certification and Food Handler Certification.
•  Proficiency in Microsoft Office and wholesale software programs.
•  Excellent verbal and written communication skills, with the ability to speak to large audiences both internally and externally.
•  Ability to maintain a positive work atmosphere by communicating effectively with clients, management, peers, and colleagues.
•  High degree of integrity, commitment, motivation, and a strong work ethic.
•  Ability to manage multiple tasks, prioritize effectively, and exercise independent judgment with minimal supervision.

Physical Demands
This role may require reaching, stooping, kneeling, and crouching, as well as standing for extended periods of
time. Employees must be able to frequently lift and/or move items weighing up to 50 pounds. Required visual
abilities include close and distance vision, color and peripheral vision, depth perception, and the ability to adjust
focus.

Other Considerations
•  Texas-based, preferably in a major market such as Austin, Houston, Dallas–Fort Worth, or San Antonio;
regular statewide travel required.