Join the Keller Estate Team
Keller Estate is a family-owned winery in the Petaluma Gap AVA, known for cool-climate Chardonnay, Pinot Noir, and Syrah grown on our estate vineyards. Our tasting room offers guests a relaxed, personal experience rooted in the land and the family behind it.

We’re seeking an experienced hospitality leader to serve as our DTC Manager, a full-time, hourly (non-exempt) role offering $32–$35 per hour + benefits, plus event service fees, commission on private event sales, and quarterly performance bonuses tied to sales and KPI goals. This position oversees our direct-to-consumer business — including tasting room sales, wine club, events, and online sales — and plays a key role in shaping the guest experience and driving revenue across the estate.

Key Responsibilities:

Sales & Team Leadership
- Set, track, and achieve monthly, quarterly, and annual DTC sales and wine club goals
- Lead, schedule, train, and coach the Sales Lead and tasting room associates
- Build sales strategies and promotions with the General Manager

Tasting Room Operations
- Oversee daily tasting room operations from opening to close
- Order supplies, glassware, and merchandise; manage vendor relationships
- Maintain service standards, guest experience, and compliance
- Support hosting guests as needed (approx. 8 hours/week)

Events
- Own event planning and execution from inquiry to final invoice
- Coordinate logistics, staffing, wine selection, and client communication
- Make event decisions independently, escalating only larger purchases or exceptions

Inventory Management
- Complete monthly inventory counts and reconciliation across tasting room and warehouses
- Explain variances and maintain accurate inventory for sales and allocations
- Manage tasting room and event expense budgets

Reporting & Outreach
- Deliver monthly KPI reports: sales, club sign-ups/retention, conversion, event revenue, inventory accuracy
- Manage outreach with industry partners, concierges, and local businesses


Qualifications

- 3+ years managing a tasting room, DTC program, restaurant, or similar hospitality operation
- Direct experience with inventory management and reconciliation
- Experience managing budgets, ordering, and vendor relationships
- Comfort presenting and reporting KPIs
- Proficiency with Microsoft Office, especially Excel
- Event planning and execution experience
- Proven ability to lead and coach teams to sales goals
- Exceptional attention to detail and follow-through
- Availability on weekends, holidays, and evening events
- Must be 21+ and able to lift 50 lbs


Success in the First 90 Days

- Accurate monthly inventory count submitted on time, with reconciled variances
- First KPI report delivered and reviewed with the General Manager
- Full ownership of event planning with consistent client communication
- Tasting room and event spending tracked within budget


Benefits
- Health insurance
- Dental, vision, and life insurance
- 401(k) matching
- 40 hours of paid sick leave and up to 80 hours of vacation per year