We are looking for an creative and detail-oriented Marketing & Events Specialist to join our team! The Marketing and Event Specialist will assist with the development, design, and implementation of sales and marketing strategies to promote the brand’s story, cultivate and maintain lasting relationships, and provide exceptional guest experiences.

ESSENTIAL DUTIES:
Support the development and implementation of long-term marketing strategies to promote the brand’s story, wineries, lodging properties, and events to grow and further outreach.
Assist with the conceptualization, design, and execution of various marketing initiatives.
Design and execute email campaigns, newsletters, and press releases from start to finish.
Support organization of the email calendar.
Develop, execute, and manage SMS campaigns.
Plan, create, and schedule compelling and on brand social media posts.
Assist with management and oversight of social media for WAW accounts and all brands.
Monitor and analyze campaign, website, and social media performance data.
Utilize performance and sales data to identify and promote most effective seasonal timelines to market wine and experiences.
Support the development, creation, and ordering of printed materials.
Ensure brand standards are consistently communicated and maintained across all marketing channels and materials.
Collaborate and support Lodging and DTC sales teams on sales and marketing initiatives.
Monitor and respond to customer inquiries, suggestions, or complaints.
Assist with order management.
Coordinate with the Inventory & Logistics team and DTC Sales Managers on mixed case campaigns.
Support the planning, coordination, and execution of company events.
Act as point of contact for planning, development, and execution of company events.
Assist with budget management and expense tracking.
Coordinate event details including wine selection, food offerings, musical entertainment, decorations, and staffing.
Attend onsite and offsite events.
Track and communicate progress toward sales and event targets.
Receptive to feedback and communicates concerns in a constructive manner.
Foster teamwork by working and communicating with others in a collaborative and respectful way.
Follow all Company policies and procedures.
Perform other duties and responsibilities as assigned.

MINIMUM QUALIFICATIONS:
Must be at least 21 years of age
Intermediate to advanced skill in graphic design.
Hands-on experience with email marketing platforms, web and social media management, and event development and execution.
Excellent verbal and written communication skills with the ability to speak clearly and confidently with customers, coworkers, and vendors.
Excellent problem solving and decision-making skills.
Strong interpersonal awareness and relationship management skills; able to maintain excellent working relationships with co-workers, customers, and vendors.
Self-directed, motivated, and able to work with little direction or supervision.
Strong attention to detail with a high degree of accuracy.
Excellent time management skills.
Highly organized with the ability to handle multiple projects; excellent follow-up and follow through.
Able to demonstrate a professional appearance and demeanor.
Able to work weekends, occasional holidays, events, and extended hours when needed.
Able to travel locally to and from multiple company locations as needed.
Must have and maintain a valid, class C driver’s license, a reliable, insured method of transportation, and an acceptable driving record.

EDUCATION & EXPERIENCE:
High School Diploma or GED required. Bachelor’s degree in business marketing preferred.
Minimum two years of proven experience in same or similar role in the wine industry.

LANGUAGE SKILLS:
Fully proficient in the English language in both oral and written formats required. Multi-lingual preferred.
Ability to professionally and effectively respond to inquiries, comments, or complaints from internal or external customers.

COMPUTER SKILLS:
Intermediate to advanced level of proficiency Microsoft Office Suite, Nexternal, Constant Contact, Red Chirp, Social Media Platforms, and graphic art and design software such as Adobe Creative Suite.

WORK ENVIRONMENT:
The work environment characteristic described here are representative of those an employee must work in while performing the essential functions of this job. While performing the duties of this job, the employee is regularly working in a combination of environments, including a tasting room, office, and outdoor areas. Employees will be exposed to varying temperatures and conditions when working outdoors. Traveling to other company properties and working at off-site events is required. The noise level in the work environment is generally low to moderate. Events may have higher levels of noise at times.

PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be performed by an employee to successfully perform the essential functions of this job. A reasonable accommodation, if available, may be made to enable individuals with disabilities to perform the essential functions. While performing the essential duties of this job, the employee is regularly required to use hands, fingers, and arms to lift/carry/move/stack, grasp, reach, lower, open, and close. Must be able to accurately operate standard office equipment, read, write, type, smell, taste, see, listen/hear, and speak. The employee is required to sit, stand, move, and walk for prolonged periods of time. The employee must be able to squat, lift, move, carry and stack 50 pounds on a repetitive basis, climb stairs, set up/break down tables and chairs. The employee may occasionally be required to stoop, kneel and crouch. Must be able to drive to other company locations, run errands, and attend special events.

Wilson Artisan Wineries and its affiliate Companies are an Equal Opportunity Employer.