For thirty-five years, Paul Hobbs Winery has produced wines as meticulously made in the vineyard as they are in the cellar. Paul's unrivaled international experience and pioneering instinct for identifying exceptional vineyards led him to Napa and Sonoma, where he has refined the art of site-specific viticulture and precision winemaking. Our single-vineyard wines are made to express their distinctive origins, fermented with native yeasts, and bottled un-fined and unfiltered. They continue to garner accolades for their elegant expression of vintage and place. This is only the beginning: through our endeavor to foster relationships between farmers and winemakers, and our enduring focus on small production, single vineyard pinot noir, chardonnay and cabernet sauvignon, we are artfully crafting the future of winemaking.
The Director of Hospitality & Events oversees all hospitality and event operations to ensure the most memorable experience for each guest of Paul Hobbs Winery. This role leads the tasting room team, drives a growing calendar of winery and offsite special events, and builds the referral partnerships that bring qualified guests to the estate.
Position: Director of Hospitality & Events
What You'll Do:
Business & Operations
a. Own the annual operating plan and budget for hospitality, driving benchmark profitability year over year.
b. Set the team's sales goals and adjust in real time based on conversion trends.
c. Craft vibrant, immersive guest experiences alongside our estate hosts and culinary team.
d. Partner with marketing, winemaking, and vineyard teams to deepen the story we tell every guest.
e. Build outreach programs with referral partners that bring qualified guests to the estate.
f. Oversee inventory with precision and control.
Guest Experience & Team Leadership
a. Hire, train, and lead a hospitality and culinary team built on luxury service standards and genuine esprit de corps.
b. Run the team's daily rhythm — guest history, hosting plan, sales goals, and training — through daily pre-shift meetings.
c. Own compliance with alcohol service, health, and safety regulations, and keep the team's certifications current.
d. Partner with facilities to keep the estate looking its absolute best.
Special Events
a. Plan and execute winery-based consumer and trade events, building relationships with destination marketing companies and event planners along the way.
b. Take hospitality on the road with in-market events, including bespoke in-home experiences for top clients.
c. Partner with our employee committee to bring the team's own events to life.
d. Build the vendor relationships that make elevated events possible.
What You'll Bring:
a. A track record leading teams that sell and elevate a luxury brand — growing DTC revenue while mentoring people to their best work.
b. Deep wine knowledge and command of fine dining and wine service; CMS, WSET, or food safety certifications are a plus.
c. An eye for guest experience design — you know how to turn a visit into a memory that drives loyalty and revenue.
d. Sharp analytical instincts: you can build a budget, own a P&L, and spot the next growth opportunity.
e. A natural communicator who builds long-term relationships with guests, partners, and your own team.
f. A calm, confident presence who thrives when priorities shift — you always have a Plan B.
g. A minimum 4-year bachelor's degree or equivalent experience, and 5+ years in sales-focused hospitality management with a prestige wine brand.
h. Comfortable lifting up to 50 lbs., a valid driver's license, and the flexibility to travel (about 15%) and work weekends when the job calls for it.
i. Proficiency with Microsoft 365; experience with Commerce7, Tock, RedChirp, Enolytics, or Klaviyo is a plus.
j. California Responsible Beverage Service (RBS) certification, or the ability to get certified within 60 days of hire.
Compensation & Benefits:
In addition to a competitive salary and an annual performance-based bonus, Paul Hobbs Winery offers a comprehensive benefits package built to support long-term careers in the wine industry, including:
a. 401(k) with employer match, immediately vested
b. Educational assistance toward job-related degrees and certificate programs
c. Quarterly reimbursement for Paul Hobbs, Crossbarn, or Paul Hobbs Selections wine enjoyed while dining out
d. Charitable matching gift program for employee giving
e. Employee wine allocations and employee pricing on our wines
f. Paid volunteer time for a nonprofit of your choice
g. 100% employer-paid medical premium for employees, plus dental and vision coverage
h. HRA funding to help offset deductibles and out-of-pocket medical costs
i. Employee Assistance Program with free confidential counseling and wellness resources
j. Company-paid life and short-term disability coverage
k. PTO starting at 15 days per year (increasing with tenure), plus 11 paid holidays