Wine/Spirits Sales Representative – Job Description
Position Summary
The Wine, Spirits and N/A Sales Representative is responsible for driving sales growth within an assigned territory by promoting, marketing, and selling a portfolio of wines/spirits to restaurants, retailers, and hotels. This role focuses on building strong customer relationships, educating clients on products, and achieving sales targets.
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Key Responsibilities
Sales & Account Management
•  Develop and manage a sales territory with regular account visits.
•  Achieve annual sales goals.
•  Identify new business opportunities and open new accounts.
•  Present and recommend wines/spirits based on customer needs, trends, and pricing.
•  Conduct product tastings, staff trainings, and promotional events.
Customer Service
•  Build lasting relationships with buyers, managers, and staff.
•  Provide exceptional customer support, including timely responses to inquiries and issues.
•  Monitor customer inventory levels and assist with ordering and replenishment.
Product Knowledge & Promotion
•  Maintain strong knowledge of wine/spirit regions, varietals, vintages, and winemaking/distilling processes.
•  Stay informed on wine/spirit industry trends, competitor products, and market conditions.
•  Communicate promotions, new releases, and marketing materials to customers.
Administrative & Reporting
•  Creating/building your internal rolodex in Vinosmith
•  Maintain accurate records of sales, invoices, and customer interactions.
•  Ensure compliance with company policies and state alcohol regulations.
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Qualifications
Required:
•  Experience in sales, preferably in wine, spirits, or hospitality.
•  Strong communication, negotiation, presentation skills and closing the sale
•  Ability to work independently and manage a territory.
•  Valid driver’s license and reliable transportation.
•  Basic computer skills (CRM, email, spreadsheets).
Preferred:
•  Wine certifications (WSET, CMS, SWE, etc.) or strong wine/spirit knowledge.
•  Existing relationships within the beverage or hospitality industry.
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Key Competencies
•  Self-motivation and goal orientation
•  Relationship-building
•  Persuasion and closing skills
•  Product expertise
•  Time management and organization
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Working Conditions
•  Frequent travel within territory
•  Occasional evening or weekend events
•  Ability to lift wine cases (up to ~50 lbs)
Compensation
•  This is a 1099 position with the ability to become an employee in the future
•  Monthly draw based on experience, wine & spirits knowledge, and existing relationships
•  Expense account (company credit card)