Tasting Room Manager

Full Time Position

Vaughn Duffy is a family-owned winery specializing in limited quantities of Pinot Noir and other wines we love to enjoy and share with our guests. Winemaking is at the core of what we do. Partnering with amazing Sonoma County vineyards is a privilege we enjoy. We are looking for an individual to manage our tasting room and other aspects of our DTC business.

This is a 35-40 hour per week position based at our tasting room located in the beautiful Sonoma Valley in Kenwood, California. The primary job duties will be to host tastings and drive traffic to our tasting room. Other areas of responsibility that connect to our tasting room will be assigned as appropriate, such as wine club administration, event hosting and planning, marketing efforts, customer outreach and DTC sales efforts outside the tasting room.

You must be a self-starter, capable of working independently and juggling multiple projects. This is a position full of opportunity for growth. You will collaborate closely with the owner of the business and our small team. Our success will be your success.

Primary Job Functions and Requirements:
•  Host guests in the most friendly, educational and fun way possible.
•  Explain wine tastings and share the Vaughn Duffy story with our guests.
•  Convert tastings to sales and wine club memberships.
•  Run the bar, clean glasses, make sure tasting room is neat and presentable.
•  Capture customer data and accurately enter into CRM. Follow-up with customers to nurture relationships and future sales.
•  Manage tasting room wine and merchandise inventory.
•  Willingness to take on and execute special projects.
•  Customer follow up through thank you cards, phone calls, emails and text messages.
•  Assist with planning and execution of events such as Wine Club Pick-Up Days, special events and group tastings.
•  Must be able to move and lift cases of wine.
•  Have an eye for detail to make sure tasting room clean, appealing and properly organized.
•  Must have valid driver’s license, insurance and vehicle.
•  Most weekends are required.

Qualifications & Experience:
•  Two years of experience as tasting room host or tasting room manager. Customer service and/or hospitality background is essential.
•  Some secondary education and/or Wine Certification is preferred but not required.
•  A track record of success is required.
•  Friendly demeanor, excellent communicator, professional appearance, strong organizational skills, positive mindset.
•  Knowledge of wine service, winemaking and the Sonoma County wine industry.
•  Sales savvy and ability to relate to both experienced and new wine consumers.
•  Fluency with computing and POS systems. Proficiency with MS Office, Commerce7, RedChirp, and digital design programs is a plus. Please list any specific programs you have experience with in your resume.

Compensation and Benefits:
•  $24-$28 Hourly based on experience and sales performance.
•  Additional compensation to include gratuities, Wine Club sign-up bonuses, and overall sales bonuses.
•  Heath insurance stipend after 3 months employment
•  Paid sick leave, vacation and holidays after 3 months employment
•  Wine stipend and employee wine discount

To apply please email a brief cover letter, resume and references. No phone calls please.