ESSENTIAL FUNCTIONS:
•  Develops an effective marketing and sales strategic plan to maximize spirits distribution within an established or growing customer base to support VP Spirits Sales objectives.
•  Develops broad base of support for The Winebow Group's services by maintaining routine contact with key decision makers.
•  Develop and work with Spirits Specialists in market to execute spirits sale budget and increase revenue.
•  Responsible for staffing, staffing planning, conducting performance appraisals on direct reports, budgeting, ensuring compliance with training requirements, developing direct reports and controlling division expenditures.
•  Maintain current Span of Control to achieve budget and top regional customer accounts.
•  Develop both Broad and Chain team regional sales markets to achieve budget.
•  Responsible for communicating directly with the regional sales leadership team including DOS/VPs to align sales goals in Broad and Chain teams.
•  Help manage and prioritize key brands within the Winebow Spirits Portfolio.
•  Manage specialists' programs such 50 key account lists, incentives, opening new accounts and new partners.
•  Introduction and placement of new products.
•  Plan and execute regional Marketing Meetings.
•  Communicates with suppliers to ensure goals incentives and priorities are being executed.
•  Provides timely educational programs, materials and services when deemed necessary.
•  Communication with Spirits Portfolio Managers to develop sales programming, and sales communication.
•  Meets agreed upon goals and objectives effectively and in a timely manner.
•  Arrives at work, appointments, meetings, and all work-related functions on time and as scheduled.

OTHER FUNCTIONS:
•  Attends meetings and functions.
•  Acts as back-up for out of market Spirits Specialists
•  Performs other duties as assigned.

WORKING CONDITIONS:
Significant travel by automobile and regional travel.

EQUIPMENT/MACHINERY USED:
Automobile, hand cart, telephone, copier, fax machine, computer, calculator, beeper.

PHYSICAL REQUIREMENTS:
Lifting up to 30 lbs., bending, sitting, carrying, standing, climbing, manual dexterity, reaching, visual acuity, driving.

MINIMUM REQUIREMENTS:
•  Five years marketing or sales experience in the Spirits industry.
•  3+ years supervisory experience.
•  Demonstrated computer knowledge & diver knowledge
•  Demonstrated effective written and oral communication skills.
•  Valid Driver's License.

EMPLOYER'S RIGHTS
This job description does not list all the duties of the job. You may be asked by management to perform other duties. Winebow has the right to revise this job description at any time. This job description is not a contract for employment. Your continued employment with Winebow is by mutual consent.