Reporting to the General Manager, the National Market Development Manager will lead wholesale sales efforts across key domestic markets outside of California while supporting strategic direct-to-consumer initiatives in those same regions.

This is a full-time, exempt position. The ideal candidate is based in the mid-Atlantic or mid-West. This position is expected to travel approximately 25-30% of their time.

This individual will be responsible for growing distributor performance, increasing depletions, securing premium on- and off-premise placements, developing new market opportunities, and representing Trione through trade education, consumer events, and relationship-building activities.

This role requires equal parts strategic thinking, disciplined execution, and exceptional interpersonal skills. The ideal candidate is passionate about fine wine, thrives in a collaborative environment, and understands how to build long-term partnerships that strengthen both wholesale and direct-to-consumer business.

ABOUT TRIONE VINEYARDS & WINERY
Trione Vineyards & Winery is a family-owned winery rooted in three generations of Sonoma County farming. With five estate vineyards spanning Alexander Valley, Russian River Valley, and Sonoma Coast, we craft limited-production wines that express the unique character of each site.

WHAT SUCCESS LOOKS LIKE:
•  Grow sales & depletions in assigned markets.
•  Strengthen distributor engagement and accountability.
•  Secure additional points of distribution in premium restaurants and fine wine retailers.
•  Expand our brand visibility through impactful trade and consumer events.
•  Build lasting relationships that drive both wholesale and direct-to-consumer growth.

KEY AREAS OF RESPONSIBILITY:
Wholesale Sales & Market Development (40%)
•  Develop and execute strategic sales plans to achieve annual revenue, depletion, and distribution goals across assigned markets.
•  Build, manage, and strengthen relationships with distributors, key accounts, and trade partners while identifying new market opportunities.
•  Increase brand visibility and sales through distributor engagement, account development, trade education, and market visits.
•  Expand distribution and premium placements in targeted on-premise, off-premise, hospitality, and private club accounts.

Sales Planning & Trade Marketing (30%)
•  Develop annual business plans, market strategies, and sales forecasts that align with company objectives.
•  Monitor distributor performance, inventory, pricing, and market conditions to identify opportunities and proactively address challenges.
•  Collaborate on impactful sales tools, promotions, and trade programming that strengthen brand awareness and support sales growth.
•  Establish strategic partnerships with trade organizations, hospitality groups, and other aligned businesses to expand market presence.

Reporting & Business Analysis (20%)
•  Maintain accurate sales reporting, forecasting, and distributor analytics while providing actionable recommendations to leadership.
•  Prepare regular business reviews, market updates, and performance reports that measure progress toward sales objectives.
•  Ensure timely, professional communication with distributors, customers, and internal teams while coordinating order management and administrative support.

Direct-to-Consumer Market Activation (10%)
Working closely with the Hospitality team, this position will help create brand awareness and consumer engagement in key wholesale markets by:
•  Plan and executing wine dinners, Wine Club events, tastings, and other strategic experiences in priority markets.
•  Identify new partnerships and event opportunities that expand brand awareness, generate qualified leads, and support Wine Club growth.
•  Maximize every market visit by integrating wholesale objectives with direct-to-consumer relationship building and brand development.

QUALIFICATIONS:
The ideal candidate will possess:
•  Minimum five years of progressive wine sales and/or distributor management experience.
•  Demonstrated success managing distributor relationships across multiple states.
•  Established relationships with leading fine wine distributors and key on-premise accounts.
•  Strong understanding of wholesale distribution, depletion management, pricing strategy, and market development.
•  Outstanding presentation, negotiation, and relationship-building skills.
•  Excellent organizational and project management abilities with strong attention to detail.
•  Analytical mindset with experience interpreting sales data and identifying growth opportunities.
•  Self-motivated, collaborative, and comfortable working independently in a remote environment.
•  Bachelor's degree preferred.
•  WSET, Court of Master Sommeliers, or similar wine certification is a plus.
•  Proficiency with Microsoft Office, CRM platforms, and distributor reporting systems.
•  Valid driver's license and ability to lift up to 50 pounds.
•  Flexibility to travel approximately 25–30% and work occasional evenings and weekends.

PHYSICAL REQUIREMENTS:
•  Must be available to travel at least one week per month; roughly 25%
•  Ability to stand, sit, and move for extended periods of time
•  Ability to lift and move up to 50 pounds
•  Ability to follow written and verbal instructions
•  Must be at least 21 years of age

WHAT WE OFFER
Competitive Compensation
•  Base salary plus performance-based commission
•  Quarterly bonus opportunity
Travel Support
•  Company-paid travel and entertainment allowance
Benefits
•  Company-sponsored medical and dental insurance
•  Simple IRA retirement savings plan
•  Paid time off and holidays
Culture
Join a collaborative, family-owned winery where relationships matter, ideas are welcomed, and every member of the team plays an important role in growing one of Sonoma County's premier estate wine brands.