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DTC Sales Specialist

Saint Helena, CA

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Job Description:

We are a family-owned luxury winery in Napa Valley's mountain appellation, producing world-class Cabernet Sauvignon alongside acclaimed single-vineyard varietals.
We are seeking a polished, hospitality-driven luxury Hospitality & Direct-to-Consumer Sales Specialist to join our team. This role is ideal for someone who enjoys creating memorable guest experiences, building lasting relationships, and driving direct-to-consumer sales in a luxury wine environment.
As a key member of our hospitality team, you will represent the winery by delivering exceptional tasting experiences while supporting wine sales, membership growth, and daily operations.

Primary Responsibilities
•  Deliver personalized tasting experiences while educating guests on our wines, vineyards, and winemaking philosophy.
•  Cultivate strong relationships with guests and members through personalized hospitality and service.
•  Drive wine sales and wine club memberships through confident, service-focused recommendations.
•  Process wine purchases, memberships, reservations, and customer information accurately through POS and CRM systems.
•  Respond professionally to guest inquiries by phone and email, assisting with reservations, orders, and membership questions.
•  Maintain tasting areas to the highest standards and assist with opening, closing, and daily operations.
•  Support winery events, inventory counts, and other hospitality and administrative projects as needed.

Qualifications
•  3+ years of experience in luxury hospitality, winery sales, or premium customer service.
•  Passion for wine and delivering exceptional guest experiences.
•  Proven ability to build relationships and achieve sales goals.
•  Strong communication, organization, and attention to detail.
•  Working knowledge of wine, viticulture, and winemaking. (WSET & Sommelier accreditation is a plus.)
•  Proficiency with CRM/POS systems and Microsoft Office.
•  Availability to work Wednesday through Sunday.
•  Valid driver's license and reliable transportation.

What We're Looking For
We're looking for someone who is personable, polished, and self-motivated with a genuine passion for hospitality. The ideal candidate enjoys connecting with people, thrives in a team environment, and takes pride in creating experiences that inspire long-term customer relationships.

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Additional Information:

Job Posted:
Thursday, July 16th
Type of Work:
Full Time
Job Level:
Mid-Level
Compensation:
$8O,OOO.OO ‍−‌ $9O,OOO.OO Bonuses, Benefits (medical, dental & vision)