Objective
You will be working as a representative for the Greg Sanders Portfolio, which currently includes, White Rose Estate and Degustas’ Milieu. The Outside Sales Associate is responsible for developing and deepening relationships across key external sales channels, both on & off-Premise accounts. This role focuses on the local market (Oregon, Washington & California) while strategically expanding the portfolio’s footprint into targeted domestic markets as defined by Ownership and Management.

Success is measured by the quality of relationships built, strength of brand representation, and sustainable, strategic growth aligned with the winery’s premium positioning.

Who You Are:
•  You are proactive and have the ability to anticipate and provide alternative solutions for the organization;
•  You are motivated by organization, cleanliness and attention to detail;
•  You operate by creating a positive work environment;
•  You are solution-oriented;
•  You are self-driven and goal oriented in order to meet and exceed expectations;
•  You have an analytical mindset with CRM, POS, and digital marketing fluency;
•  You have a strong understanding of premium wine buyers and influencers;
•  You are an effective communicator and comfortable providing feedback to team members;
•  You take pride in your work and aesthetic;
•  You are confident in reporting information up and relaying information across the organization;
•  You are knowledgeable with programs such as: Microsoft Teams, Microsoft Excel, Microsoft Word, Microsoft Office, and Microsoft OneDrive.
•  You are OLCC certified to serve alcohol.
•  You have the ability to work at heights, lift/carry 50 pounds;
•  You have the ability to stand for long periods of time;
•  You have a valid driver’s license and meet company driving policies;
•  You are capable of following up with those accounts or distributors for late payments.

What You’ll Do:

1. Market Development, Distribution & Account Management.
A. Working in conjunction with Ownership and Management to define target markets, key accounts, timelines, and measurable sales goals
B. Execute market strategies across all SKUs, with clear differentiation between tiers (e.g., Degustas’ Milieu, Convivialist vs. Aesthete wines)
C. Identify, develop, and actively manage key on- and off-premise accounts
D. Provide clear, structured updates to Management following market visits, events, and distributor interactions
E. Maintain a consistent cadence of in-market visits to build relationships, secure placements, and grow existing business
F. Leverage market relationships to identify and develop opportunities for corporate events, private experiences, and strategic partnerships
G. Share insights on account activity, market trends, and opportunities to inform strategy and decision-making

2. Brand Representation & Communication
A. Serve as an ambassador of Degustas’ Milieu & White Rose Estate in the marketplace
B. Clearly articulate the brand story, winemaking philosophy, and portfolio to trade partners and customers
C. Represent the winery at off-site events including winemaker dinners, trade tastings, and regional industry events
D. Host trade partners and key accounts at the winery, delivering a thoughtful and elevated experience
E. Actively drive qualified traffic to the tasting room through market relationships