In the vibrant, growing wine region of Paso Robles, Robert Hall Winery stands as a pioneering estate and a recognized leader in sustainable winegrowing. Family-owned and operated, led by Jeff O'Neill, a third-generation agriculturalist, the winery carries forward a legacy of hard work, warm hospitality, and deep respect for the land. Under winemaker Amanda Gorter, Robert Hall crafts award-winning wines and made history with the first nationally distributed Regenerative Organic Certified® (ROC™) wine. Additionally, Robert Hall has been awarded Certified California Sustainable, ISO 14001, and B Corp credentials. From the estate vineyard to the iconic 19,000-square-foot underground barrel cave, every bottle reflects a commitment to land, craft, and The Good Life, Shared.
ABOUT THE ROLE:
At Robert Hall, hospitality is rooted in connection to the land, to our community, and to one another. As a Regenerative Organic Certified® and B Corp Certified winery, we believe that how we farm, how we do business, and how we welcome guests are inseparable expressions of our values. Robert Hall Winery is seeking an experienced hospitality professional to help shape and lead the estate's guest experience for collectors, members, trade partners, and VIP guests. This role is designed for someone who understands and appreciates the importance of relationship-driven hospitality and who has experience building long-term loyalty with discerning clientele in luxury environments. The Private Client/Trade Ambassador serves as a lead representative of the winery through elevated hosting, personalized guest experiences, private client relationship management, and thoughtful public representation of the Robert Hall brand. Through close collaboration with the hospitality, culinary, sales, winemaking, marketing, and leadership teams, this role will help guests understand what Robert Hall stands for, including our commitment to Regenerative Organic Farming, sustainability, responsible business practices, and the connection between farming, wine, hospitality, and place. The ideal candidate brings a natural sense of hospitality, the ability to leverage emotional intelligence to anticipate guest needs and deliver customized experiences, professionalism, and confidence in high-touch environments. They understand how to create experiences that feel personal, memorable, and genuine while also supporting meaningful business outcomes such as guest retention, membership growth, and long-term client engagement.
DUTIES AND RESPONSIBILITIES:
The following reflects management’s definition of essential functions for this job, but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities for this job at any time for reasonable accommodation or other reasons.
-Elevated Guest Experiences
Host onsite and offsite private tastings, member gatherings, and estate experiences for collectors, members, VIP guests, media, and trade partners
Create intentional, welcoming, well-paced, and personalized experiences that reflect the quality, character, and standards of Robert Hall
Guide guests through the winery’s wines, vineyard sources, farming and sustainability practices, hospitality philosophy, and estate story in a natural and engaging way that feels cohesive and memorable
-Private Client and Member Relationship Management
Develop and maintain long-term relationships with collectors, members, and high-value guests
Serve as an ongoing point of contact for select clients, including visit planning, personalized outreach, follow-up communication, and ongoing relationship care
Maintain accurate and useful guest profiles, relationship notes, preferences, and follow-up details within CRM systems
Use client insight to support stronger retention, deeper engagement, repeat visits, and thoughtful wine recommendations to help guests understand the broader value of belonging to Robert Hall
Identify opportunities to deepen guest connection with the winery through membership, allocations, library offerings, events, and curated estate experiences
-Trade and Community Engagement
Host trade partners, sommeliers, distributors, media, and industry guests at the estate
Represent Robert Hall at winery events, charitable functions, community gatherings, and select offsite experiences
Build meaningful relationships with partners who share and support the winery’s values, approach to hospitality standards, and commitment to sustainability
Partner with our sales and leadership teams to cultivate relationship development in key markets as identified by the CMO/EVP Luxury
Support the winery through occasional travel for trade events, member experiences, or brand representation opportunities
-Partnership with Hospitality & DTC Operations
Plan and coordinate onsite guest visits with thoughtful attention to timing, communication, and service flow for an elevated and seamless guest experience
Contribute to hospitality goals related to guest satisfaction, conversion, retention, repeat business, and long-term relationship growth
Help maintain a calm, team-oriented, and highly professional environment during service and events
*California Pay Transparency Notice*: This position is classified as non-exempt. The base compensation range for this role is $30 per hour. Candidates are generally not hired at or near the maximum of the base compensation range. Final salary placement will depend on several factors, which may include the candidate’s qualifications, education, relevant experience, and alignment with current market data. In addition to the base pay, this position may be eligible for tips or incentive plans as applicable.
*This posting has been truncated due to character limitations. Please reference the full job description on our website.
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