JOB SUMMARY: As part of our management team, the Events & Marketing Manager will oversee the planning, execution, and growth of our marketing outreach and company and private events to drive engagement and increase revenue. Other duties and responsibilities may be assigned.

ESSENTIAL DUTIES & RESPONSIBILITIES:
Develop and implement long-term marketing strategies to promote the brand’s story, wineries, lodging, and upcoming events and support growth in revenue.
Lead and execute initiatives including event marketing, digital marketing, and direct to consumer marketing.
Create email campaigns, newsletters, and press releases from start to finish.
Develop and oversee email calendar.
Support revenue goals, budgeting, and cost control initiatives.
Assist in developing and managing SMS campaigns including offer creation and audience identification.
Plan, create, and schedule compelling and on brand social media posts across multiple platforms.
Monitor and analyze campaign and sales strategy performance data.
Utilize performance and sales data to identify and promote most effective seasonal timelines to market wine and experiences.
Conceptualize and develop innovative approaches to grow and further outreach.
Understand wine industry trends to help achieve and develop the organizations’ overall goals and objectives.
Monitor and respond to customer inquiries, suggestions, or complaints posted to social media outlets.
Oversee and execute development, creation, and ordering of printed materials, coordinating with direct vendors to ensure timely execution.
Ensure brand standards are consistently communicated and maintained across all marketing channels and materials.
Collaborate and support Lodging and DTC sales teams on sales and marketing initiatives.
Maintain excellent communication and partnership with Lodging and DTC teams related to sales, marketing, and event strategies.
Plan and coordinate events including, but not limited to, club parties, wine maker dinners, live music series, and annual organizational events.
Act as primary contact for planning, development, and execution of private and company events.
Manage budgets, track expenses, and ensure profitability of events.
Manage event details including wine selection, food offerings, musical entertainment, decorations, and staffing.
Oversee logistics and coordinate with internal departments and outside vendors to ensure smooth on-site event execution.
Attend onsite and offsite events to help promote and represent brands.
Provide guidance and training to DTC Sales teams so that they may take over event operations at their location.
Track and communicate progress toward sales and event targets to Management team.
Identify opportunities to improve event efficiency and profitability.
Lead, develop, coach and train team members to execute marketing and event initiative and achieve goals.
Supervise and coach team members to ensure that they are properly trained on standards, policies, and procedures.
Maintain team up to date on procedures, goals, event updates and other pertinent information to aid sales and event success and improve efficiency.
Fosters teamwork by working and communicating with others in a collaborative and respectful way.
Receptive to feedback and communicates concerns in a constructive manner.
Work closely with Human Resources regarding any employee relations issues, including performance management and disciplinary action.
Appraise performance, rewarding and taking disciplinary action when appropriate; address complaints and resolve problems.
Follows all Company policies and procedures.
Fully support the Company’s commitment to the established safety practices and policies.
Performs other duties and responsibilities as assigned.

MINIMUM QUALIFICATIONS:
At least 21 years of age.
Minimum three years of proven experience as an Events & Marketing Manager or similar role in the wine industry
Hands-on experience with email marketing platforms, web and social media management, and event development and execution.
Excellent verbal and written communication skills with the ability to speak clearly and confidently with guests, team members, and vendors.
Excellent leadership skills with the ability to motivate and guide a team.
Excellent problem solving and decision-making skills.
Strong interpersonal awareness and relationship management skills.
Able to work weekends, events, occasional holiday, and extended hours as needed.
Self-directed, motivated, and able to work with little direction or supervision.
Strong attention to detail with a high degree of accuracy.
Excellent time management skills.
Excellent analytical and project management skills; excellent follow-up and follow through.
Able to create effective sales strategies and budgets.
Able to demonstrate a professional appearance and demeanor.
Current Responsible Beverage and Safe Food Handler Certification.
Maintains a current class C California driver’s license and a clean, insurable driving record.

EDUCATION & EXPERIENCE:
High School Diploma or GED required. Bachelor's degree preferred.
Minimum of three years of successful experience in the same or similar position within the wine industry

LANGUAGE SKILLS:
Fully proficient in the English language in both oral and written formats required. Multi-lingual preferred.

COMPUTER SKILLS:
Intermediate to advanced level of proficiency in the use of POS platforms, Microsoft Office Suite, Nexternal, Constant Contact, Red Chirp, Social Media Platforms,and Adobe Suite.

WORK ENVIRONMENT: Employee is regularly working in a combination of environments, including a tasting room, office, and outdoor areas. Employees will be exposed to varying temperatures and conditions when working outdoors. Traveling to other company properties.

Wilson Artisan Wineries and its affiliate Companies are an Equal Opportunity Employer.