About Foley Family Wines & Spirits
In spring of 1996, Bill & Carol Foley purchased 1,000 acres of lush and fertile earth within the then relatively unknown Sta. Rita Hills region of Santa Barbara County. Their plan – produce hand-crafted Chardonnay and Pinot Noir that reflected the best of California’s Central Coast. Named for their two daughters – Lindsey & Courtney – Lincourt Vineyards was born, and with it, the beginning of Foley Family Wines & Spirits.
Summary
As a member of the Brand Marketing team, the Marketing Coordinator serves a vital role in the organization, administration, and distribution of brand initiatives that will achieve key brand and business objectives. Additionally, the coordinator may be asked to manage key department projects falling outside of their daily responsibilities.
** This is a hybrid role. M & F remote optional, Tues - Thursday onsite. **
Roles and Responsibilities
• Support Marketing Activities
• Liaise with external creative services freelancers to initiate and execute projects
• Event coordination, set-up and wine pouring. Travel may be required.
• Proofread, write and edit copy for wine tech sheets, collateral, direct sales e-blasts, newsletters, and websites
• Manage wine sample orders for the department including PR submissions
• Appropriately code invoices for Accounts Payable and appropriately code expenses in Concur
• Create marketing collateral for hospitality centers
• Update brand websites via Wordpress CMS
• Create social media content and monitor social media performance
Act as Liaison to Sales
• Lead semi-annual Sales POS catalog creation – coordinate materials across all brands, organize POS ordering, and manage timelines to deliver on time
• Develop, manage, and fulfill print, digital and in-hand point of sale materials to include, but not limited to fact sheets, wine club applications, newsletters, acclaim flyers, shelf talkers, coupons and cork pullers.
• Daily communication and coordination with sales team on POS, events, travel
• Load and update sales portal (ffwsales.com) with bottle shots, WIS, label images, etc. to ensure content is current
• Manage coupon programs from start to finish and track results
• Track acclaim across all brands and distribute to sales team monthly
• Identify and implement process and communication improvements
Knowledge, Skills & Other Abilities
• Must be at least 21 years of age
• 4-year bachelor’s degree preferred
• Strong analytic, strategic and creative skills
• Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment.
• Attention to detail a must
• Strong presentation and communication skills
• Ability to deliver on multi-week projects
• Creativity and creative problem solving
• Self-motivated with excellent interpersonal skills
• Some travel required
• Basic understanding of financial accounting; comfortable with financial analysis
• Proficient in Microsoft Suite (Excel, PowerPoint, Word, etc.)
Company Core Values:
Teamwork – Be a Spirited Partner
Commitment – Crush Every Day
Quality – Good vs. Grape: It’s All in The Details
Integrity – It Takes a Community
Safety – Tend the Vines
Entrepreneurship – Love the Wine You’re With
Fun! - Smile! You Have Purple Teeth!
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