The Gundlach Bundschu Wine Educator plays a key role in creating a unique and memorable experience for every guest. This position brings the brand to life through engaging storytelling, deep wine knowledge, and exceptional hospitality.

The Wine Educator hosts our guests through intimate engagements on property, as well as through tours, private experiences, and heritage tastings. This role requires a passion for wine education, a commitment to continuous learning, and the ability to connect authentically with guests while representing the history, family legacy, and wines of Bundschu Co.

The Wine Educator also serves as a mentor and leader within the team, contributing to ongoing education and supporting the development of Tasting Room Concierge and Runners.

Key Responsibilities

Wine Knowledge & Education
- Demonstrate strong expertise in wine education, viticulture, and Gundlach Bundschu history
- Actively participate in and contribute to internal wine education programs and curriculum development
- Maintain deep knowledge of small-production and featured wines (e.g., Heritage wines, Bundschu Cabernet, etc.)
- Commit to ongoing, self-driven wine education

Guest Experience & Brand Ambassadorship
- Serve as the wine educator and host for tastings, tours, private tastings, and heritage experiences
- Deliver engaging, personalized, and high-touch guest experiences
- Represent the Bundschu Co. brand with authenticity, warmth, and professionalism
- Build meaningful relationships with guests and club members through storytelling and connection

Sales Excellence
- Integrate wine education with a strong focus on sales
- Confidently ask for the sale and guide guests through purchasing decisions
- Take ownership of achieving retail goals, including wine sales, wine club sign-ups, and guest data collection

Team Collaboration & Adaptability
- Support operations across multiple service areas, including the Tasting Room, Courtyard, Donkey, and Rhinefarm tastings
- Collaborate cross-functionally with DTC and other departments
- Participate in virtual tastings and outbound guest engagement efforts
- Adapt to a fast-paced, dynamic environment with a team-first mindset

Customer Service Excellence
- Anticipate and respond to guest needs with care and attention
- Engage guests in a way that reflects the brand’s values and hospitality standards
- Maintain a positive, enthusiastic, and solution-oriented approach in all interactions

Professionalism
- Uphold high standards of appearance, communication, and conduct
- Maintain a polished and professional presence in all guest-facing environments
- Ensure back-of-house behaviors (e.g., cell phone use, eating, drinking) remain out of guest view
- Communicate with respect and professionalism with both guests and team members

Systems & Operations
- Demonstrate proficiency (or strong coachability) with POS TOCK/ AMS systems
- Accurately process transactions, including retail sales, shipping orders, and will-call pickups
- Maintain and update guest information within the customer management system
- Apply strong problem-solving skills and remain open to feedback and coaching

Work Style
- Work independently to set up, execute, and close out tastings and tours
- Contribute as a collaborative team member in high-volume service areas
- Navigate diverse personalities and shifting priorities with flexibility and professionalism

Qualifications
- Must be at least 21 years of age
- High school diploma or equivalent required
- Minimum 1 year of experience in the wine industry required
- Ability to work a flexible schedule, including weekends and holidays
- Experience with POS systems (or willingness to learn)
- Professional, personable, and guest-focused demeanor

Physical Requirements
While performing the duties of this role, the employee is regularly required to:
- Lift and carry up to 40 pounds
- Stand and walk for extended periods (6–8 hours per shift) in an indoor and outdoor setting
- Bend, reach, and maintain full range of motion during service

Why Join Us
At Bundschu Co., you’re not just pouring wine—you’re sharing a legacy. This is an opportunity to be part of a team that values hospitality, education, and authentic connection, all rooted in over 160 years of family history.