Wine Room Educator

Location: Twin Rocks Estate Winery
Position Type: Part-Time / Full-Time

About Us

At Twin Rocks Estate Winery, we believe wine is more than a beverage—it’s an experience. Our tasting room is designed to create memorable, elevated moments where guests feel welcomed, educated, and inspired. We are building a team of professionals who bring energy, knowledge, and genuine hospitality to every interaction.

Position Overview

We are seeking a dynamic and hospitality-driven Wine Room Educator to deliver exceptional guest experiences through engaging wine education, personalized service, and thoughtful salesmanship. This role goes beyond traditional service—you are the storyteller of our wines, the curator of guest experiences, and a key driver of Wine Club growth and retail sales.

You will guide guests through tastings, share the story behind each wine, and create a welcoming, upscale environment that reflects our brand standards.

Key Responsibilities

Guest Experience & Hospitality

Welcome every guest with warmth and professionalism, creating a “5-Star to 6-Star” hospitality experience
Lead engaging and educational wine tastings tailored to each guest’s knowledge level
Build genuine connections with guests to enhance their overall visit

Wine Education & Storytelling

Confidently present wines, including flavor profiles, production methods, and pairing suggestions
Educate guests in a way that is approachable, memorable, and aligned with the Twin Rocks brand
Continuously develop wine knowledge and stay informed on new releases

Sales & Wine Club Growth

Drive retail wine sales and actively promote Wine Club memberships
Recognize buying signals and confidently guide guests toward purchases
Present Wine Club benefits in a natural, conversational way
Meet and exceed individual and team sales goals

Operations & Team Support

Accurately process transactions using POS systems
Maintain cleanliness and organization of the tasting room
Support private events, group tastings, and winery experiences
Assist with opening and closing procedures

Leadership & Team Contribution

Support and guide tasting room support staff when needed
Maintain a positive, team-oriented environment
Uphold all winery standards, policies, and service expectations
Qualifications
Previous experience in hospitality, wine service, or tasting rooms preferred
Strong communication and interpersonal skills
Passion for wine, food, and guest experience
Ability to educate and sell in a natural, non-pushy way
Comfortable working in a fast-paced, guest-focused environment
Must be at least 21 years of age
Certifications (Required or To Be Obtained)
California Responsible Beverage Service (RBS) Certification
Food Handler’s Card
Sexual Harassment Prevention Training
What We’re Looking For
Someone who treats every guest like they are entering their own home
A professional who understands that experience drives revenue
A team member who can balance hospitality, education, and sales seamlessly
Compensation & Benefits
Competitive hourly wage + tips
Employee discounts on wine and merchandise
Opportunities for growth within the winery and hospitality group
Ongoing education and training in wine and service
Why Join Us?

At Twin Rocks Estate Winery, you’re not just pouring wine—you’re creating experiences, building relationships, and representing a brand built on quality and hospitality.