Purpose
Lead and grow Copper Cane Wines & Spirits’ commercial business across California. Responsible for delivering annual business plans, driving distributor execution, expanding key account relationships, and achieving sustainable growth across all channels.
Core Competencies
•  Strategic sales leadership and execution
•  Distributor management and accountability
•  Results-driven with strong closing skills
•  Key account development and negotiation
•  Analytical thinking and business acumen
•  Communication, influence, and relationship building.
•  Planning, organization, and resource allocation
Key Responsibilities & Accountabilities
•  Report directly to the VP of Sales and develop and execute annual business plans (ABP) including volume, distribution, and activation goals.
•  Lead distributor partnerships, aligning priorities and holding teams accountable for execution.
•  Drive sales growth across on- and off-premise channels, including regional and national chains.
•  Build and expand key account relationships to secure placements, features, and long-term programming.
•  Actively sell in-market through ride-along, work-withs, and closing priority business
•  Ensure best-in-class execution of pricing, programming, and brand initiatives.
•  Analyze sales data, market trends, and competitive activity to inform strategy.
•  Manage budgets and resources to maximize ROI.
•  Collaborate cross-functionally with Sales, Marketing, National Accounts, and Operations
•  Represent the company at trade events, activations, and key customer engagements.
•  Forecast demand and support inventory and supply planning.
•  Mentor and develop distributor partners and internal team members
•  Lead and execute special projects as assigned, supporting broader business priorities and strategic initiatives.
Traits of the Ideal Candidate
•  High integrity, strong ownership mindset, and accountability
•  Aligned with the company’s values and brand vision.
•  Entrepreneurial, resilient, and solutions-oriented initiative-taker
•  Collaborative leader with strong presence and influence
•  Proven ability to build and execute luxury brand strategies.
•  Strong business acumen: problem-solving, data analysis, negotiation, and selling.
•  Exceptional communication, presentation, and organizational skills
•  Effective cross-functional collaborator with strong time management and independence
•  Digitally fluent with understanding of marketing and social engagement
Requirements:
•  7–10+ years of wine & spirits industry experience (supplier or distributor)
•  Proven success in distributor management and key account selling.
•  Extensive experience working with regional and national chains and retail accounts
•  Strong understanding of California market dynamics
•  Experience building and executing premium/luxury brand strategies.
•  Excellent analytical, communication, and presentation skills
•  Proficiency in Power BI, VIP, Microsoft Office Suite, OneDrive, Teams, Zoom, and other technologies.
•  Ability to travel frequently within the state.
•  Bachelor’s degree preferred or equivalent experience.
•  Ability to lift 40+ lbs