DTC Manager Position

Founded in 1982 by pioneering winemaker Milla Handley, Handley Cellars is now operated by the next generation, who is driving the company towards an exciting new future while continuing Milla’s legacy. With an emphasis on quality and honest expression, we begin with organic farming and holistic land stewardship and strive to create exceptional wines representative of our beautiful region. The values of family and community infuse our work environment and guest experience. The company is based on a deep passion for responsible agriculture and excellent wine production as well as a desire to serve the broader community.

Handley Cellars is looking for a full-time, versatile DTC Manager to lead our direct-to-consumer team. The ideal candidate is a confident delegator who knows how to play to their team’s strengths, balancing day-to-day operations with a long-term perspective. This role oversees our tasing room staff, Cellar Club, and online/phones sales channels with a strong focus on staff development and delivering an exceptional guest experience.

Job Description

•  Manage all direct-to-consumer aspects of the winery including the Tasting Room, Cellar Club, Ranch House, and events
•  Manage the Tasting Room and Hospitality team including helping to coach the Hospitality team to ensure consistent, exceptional, and personal guest experiences that encourage guests to become Cellar Club members and returning customers
•  Support and oversee with Cellar Club processes while working with the Club Coordinator
•  Manage the Ranch House Coordinator to help oversee Ranch House stays for Cellar Club members
•  Process online sales and maintain website and webstore
•  Write marketing emails, promoting offers, wine competition submissions, and maintaining all marketing materials
•  Help manage social media accounts to market and promote the Handley brand and experience
•  Facilitate the planning and execution of a variety of hosted events and represent the winery at outside events, tastings, and competitions
•  Become a passionate ambassador of Handley Cellars by deeply knowing our story and our wines
•  Ensure staff is well trained to provide an engaging, educational, and entertaining experience to all guests, host regular tastings from time to time
•  Work with management to develop sales projections and annual budgeting, creating a plan to achieve goals and executing the plan.
•  Maintain and track daily data and metrics and submit weekly sales reports
•  Ensure all inventory control processes are followed accurately
•  Maintain a clean, presentable, and operational space
•  Other duties as assigned

Skills and Competencies:

•  A desire and ability to connect with a diverse range of people demonstrated by a track record of success in hospitality, marketing, and sales
•  Comfort with problem solving; solutions-oriented
•  At least one year of experience managing a sales or hospitality team
•  Sales and goals oriented
•  A strong and proactive work ethic with the drive to take ownership of projects
•  Demonstrate a high level of professionalism, the ability to appropriately handle sensitive and confidential information and/or situations and the ability to maintain discretion
and confidentiality.
•  Highly accurate and organized with strong multi-tasking and time management skills
•  Team player who enjoys collaborating with others, but can work independently
•  Ability to manage dynamic priorities effectively and efficiently
•  Strong attention to detail and drive to see projects through to completion with a high standard of product
•  Excellent verbal and written communication, with polished in-person, phone, and email skills
•  Passion for wine, ideally with experience in viticulture and wines (or an interest in learning)
•  Experience or awareness of winery, retail, restaurant, or hospitality environment
•  Proficiency in MS Office Suite, e-commerce, and CRM systems; working knowledge of AMS software preferrable
•  Spanish conversation skills a plus
•  Possess Alcohol Service certification or pass it as part of the new hire training program.
•  Ability to work full time, with the ability to work a flexible schedule, including weekends, holidays and evenings as winery activities and staffing needs require
•  Must be 21 years old
•  Must have a valid drivers license
•  Ability to lift, carry stack, and move 50 pounds
•  Be able to stand and walk for extended periods of time

To apply, please submit a cover letter and resume.

No walk-in applicants please.
We look forward to hearing from you!

COMPENSATION PACKAGE:
Job Type: Full-time

BENEFITS
We offer competitive pay as well as full medical insurance, retirement and other benefits.
•  Matching Simple Retirement Plan
•  Employee discount
•  Health insurance
•  Paid time off

PAY RANGE
Salary $65,000 - $75,000
This range is what we expect to pay for this role. The actual compensation offered will be based on several factors including, but not limited to, qualifications, skills, experience, and education.

Handley Cellars is an equal opportunity employer.
3151 Highway 128
Philo, CA 95466