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Events & Hospitality Assistant Manager

Gloria Ferrer Winery

Sonoma, CA

Job Description:

About the Role

At Gloria Ferrer Winery, we believe exceptional wine deserves an equally exceptional guest experience. We are seeking an Events & Hospitality Assistant Manager who is passionate about creating memorable, elevated experiences and thrives in a dynamic, guest-focused environment.

This role supports both Events and Hospitality operations, working closely with the Sr. Hospitality & Events Manager to ensure seamless day-to-day execution. From leading teams to coordinating events and driving sales, this position blends operational excellence with warm, approachable hospitality.

Your Impact

Lead & Inspire
•  Support hiring, onboarding, and training of Hospitality and Events team members
•  Provide day-to-day leadership to ensure accountability, engagement, and performance
•  Partner on performance management and employee development
•  Create and manage team schedules aligned with business needs and compliance requirements
•  Foster a positive, service-driven team culture

Deliver Exceptional Guest Experiences
•  Oversee daily hospitality operations to ensure a seamless and elevated guest experience
•  Maintain high standards of cleanliness, safety, and presentation across all guest areas
•  Engage with guests through hosting, wine education, and service when needed
•  Drive tasting room sales, wine club conversions, and guest loyalty

Plan & Execute Memorable Events
•  Coordinate and execute private, corporate, club, and winery events
•  Manage logistics including vendors, timelines, and on-site execution
•  Conduct site visits and build strong client relationships
•  Partner with Marketing and DTC teams to promote and enhance events
•  Ensure accurate documentation, contracts, and financial reconciliation

Drive Results
•  Support revenue goals, budgeting, and cost control initiatives
•  Track and communicate progress toward sales and event targets
•  Identify opportunities to improve efficiency and profitability

Support Safety & Compliance
•  Uphold company safety programs and policies
•  Ensure compliance with all applicable laws and operational standards


What Makes You Successful in This Role
•  3–5 years of experience in hospitality, events, food & beverage, or a related field (or equivalent combination of education and experience)
•  Proven experience in event planning and execution
•  Strong guest service and sales mindset, with the ability to create meaningful connections
•  Leadership skills with the ability to coach, motivate, and develop teams
•  Highly organized with strong attention to detail and follow-through
•  Excellent communication and interpersonal skills
•  Experience with systems such as Microsoft Office, POS platforms, CRM tools (Commerce7, TOCK preferred)
•  Flexibility to work evenings, weekends, and holidays as needed
•  RBS and Food Handler certification (or ability to obtain)
•  Must be 21+ years of age


Physical Requirements
•  Ability to stand and walk for extended periods
•  Ability to lift and carry up to 48 lbs (e.g., case of wine)
•  Comfortable working indoors and outdoors in varying conditions
•  Ability to navigate stairs and uneven surfaces


Interested in learning more? Click on the link below for the full job description and details.







Equal Employment Opportunity Employer

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Additional Information:

Job Posted:
Friday, April 17th
Type of Work:
Full Time
Job Level:
Associate
Compensation:
$7O,OOO.OO ‍−‌ $‌8‍2,OOO.OO KPI & Incentive Bonus