Position Summary
The Brand Manager position is responsible for delivering specified business targets (volume, profit, share) through the development and execution of brand strategies and plans. These include portfolio and brand strategy & plan development, ongoing actionable business analytics, business budgeting and financial analysis, media campaigns, sponsorship & event activation, cross-functional team leadership, insights led innovation strategy and development, and integrated marketing communication.

** If the candidate hired does not live in the Santa Barbara area, they are required to travel to winery a minimum of 2x a month (approx. 8-10 business days per month in total) to be on site and work with the team.

Minimum Qualifications
Bachelor’s Degree in related field required

A minimum of 4+ years of CPG or Beverage Alcohol industry experience in marketing role

Experience in identifying key consumer insights, refining brand positioning and developing brand strategies.

Experience in developing and managing brand plan to successful execution.

Strong results orientation, with a track record of financial accountability.

Strong financial acumen, analytical / problem-solving skills and bottom-line P&L management.

Experience managing people, with the ability to provide coaching and guidance to further develop employees’ skills and promote job satisfaction.

Excellent communication skills; articulate, influential and strong public speaking and writing skills, effective interpersonal skills.

Strong team player and collaborator.

Experience managing external agencies.

Excellent organizational skills, ability to prioritize, and strong project management skills.

Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience.


Preferred Qualifications
Master’s Degree preferred

Certifications obtained through WSET Level 2 or 3, or Court of Master Sommeliers are desirable

Solid understanding of the three-tier distribution system preferred.


Physical Requirements/Other
Able to lift 40 lbs on occasion.

Work in a normal office environment. Must be able to sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability