Wine Club Manager
Aridus Wine Company
Location: Willcox, AZ
Department: Direct to Consumer (DTC)
Reports to: Director of Sales & Marketing
Status: Full-Time, Exempt

Aridus Wine Company is seeking a highly organized, customer-focused, and sales-driven Wine Club Manager to lead the strategy, operations, and growth of our wine club program. This role is responsible for member acquisition, retention, engagement, communication, and fulfillment, while creating exceptional brand experiences that turn guests into long-term ambassadors of Aridus.

The ideal candidate is detail-oriented, proactive, and passionate about hospitality, wine, and relationship-building. This person will play a key role in growing club membership, strengthening member loyalty, and ensuring a seamless experience across every touchpoint.

Key Responsibilities

Lead the overall strategy and execution of the Aridus Wine Club program, with a focus on membership growth, retention, and member satisfaction.

Develop and implement initiatives to increase wine club sign-ups through tasting rooms, events, online channels, and other direct-to-consumer opportunities.

Create and manage seasonal wine club releases, including wine selections, timelines, member communications, and promotional materials.

Build strong member relationships through consistent communication, personalized service, and elevated VIP experiences.

Respond promptly and professionally to member questions regarding billing, shipments, account updates, club benefits, and pickups.

Oversee the setup, billing, processing, and maintenance of club orders in Commerce7 and related POS/CRM systems.

Coordinate with fulfillment, production, and shipping teams to ensure accurate and timely order processing and delivery.

Maintain accurate member records, preferences, and account details.

Track and report on wine club performance, including sign-ups, cancellations, churn, retention, order success, and member engagement.

Train tasting room staff on wine club benefits, club sales techniques, and best practices for converting guests into members.

Collaborate with the DTC, marketing, and events teams to promote club benefits, releases, pickup parties, and club-exclusive experiences.

Monitor inventory allocations for club releases and help recommend adjustments as needed.

Ensure compliance with shipping regulations, privacy standards, and other applicable wine club operational requirements.

Qualifications

2+ years of experience in wine club management, customer loyalty, subscription programs, DTC sales, hospitality, or a related field.

Strong written and verbal communication skills.

A customer-first mindset with excellent interpersonal, service, and problem-solving abilities.

Experience with Commerce7, WineDirect, or similar CRM/POS platforms.

Highly organized with strong attention to detail and the ability to manage multiple deadlines and priorities.

Comfortable working evenings and weekends during club release periods, events, and pickup weekends.

Passion for wine, hospitality, and creating memorable member experiences.

Wine knowledge or certification such as WSET or CSW is preferred, but not required.

Collaborates With

Tasting Room Manager and tasting room staff
DTC fulfillment and production teams
Marketing and events team
Compliance and shipping coordinator

Why Aridus

Aridus Wine Company is one of Arizona’s leading wineries, known for distinctive wines, exceptional hospitality, and a strong sense of place. This is an opportunity to help shape and grow a meaningful wine club program while building lasting relationships with a passionate community of members.

To Apply
Please submit your resume and a brief cover letter outlining your relevant experience and why you would be a great fit for the Aridus Wine Club Manager role.