Regional Manager – Massachusetts, Rhode Island & Connecticut
Wine & Spirits | Full-Time | Residence in Massachusetts Required

About the Role
We are a Pacific Northwest-based wine and spirits producer with a growing national footprint and a portfolio spanning multiple brands, price points, and channels. Our Northeast territory is a high-priority growth market, and we are looking for a motivated, market-savvy Regional Manager to own our business across Massachusetts, Rhode Island, and Connecticut.

This is a hands-on role with dual responsibility: managing distributor relationships at all levels and executing in-market work across on- and off-premise accounts. The right candidate will be deeply embedded in the trade, owning day-to-day territory activity while working closely with the Northeast Director to drive volume, distribution, and brand presence.

Key Responsibilities
Distributor Management
•  Serve as the primary day-to-day point of contact for all distributor partners across Massachusetts, Rhode Island, and Connecticut
•  Build and maintain strong relationships with distributor leadership, sales managers, and rep-level teams
•  Conduct regular distributor business reviews — ongoing check-ins and formal monthly/quarterly meetings with key contacts
•  Own depletion tracking and hold distributor partners accountable to agreed-upon volume and POD goals by brand
•  Develop and manage incentive programs and programming calendars in coordination with the Northeast Director
•  Review and analyze shipment vs. depletion reports to identify gaps, inventory risks, and growth opportunities; bring forward corrective action as needed
•  Attend and present at distributor sales meetings; deliver brand education and portfolio training to distributor reps
•  Negotiate and secure shelf space, display placement, and feature activity in partnership with distributor teams
•  Track and report on program execution at the account and distributor level

Market Execution & Account Development
•  Work the market a minimum of 3 days per week — conducting ride-alongs with distributor reps, calling on key accounts independently, and executing blitz activity
•  Develop and maintain a prioritized target account list for on- and off-premise across the three-state territory
•  Open new points of distribution (nPODs) against agreed-upon brand priorities and report progress against goals
•  Build direct relationships with key buyers, owners, and category managers at high-volume on- and off-premise accounts
•  Support the growth of national and regional chain business within the territory, working in coordination with the Northeast Director and internal chain strategy
•  Execute staff trainings, in-store tastings, and wine dinners to drive brand awareness and velocity at the account level
•  Maintain awareness of competitive activity and market trends; surface relevant intelligence to the Northeast Director regularly
•  Represent the company at trade events, portfolio tastings, and wine competitions in the region

Reporting & Communication
•  Maintain regular communication with the Northeast Director regarding market activity, distributor needs, and account-level developments
•  Surface pricing needs and market feedback to the Northeast Director; pricing decisions and changes are owned at the Director level
•  Manage T&E budget responsibly and in accordance with company policy; submit expenses weekly
•  Assist the Northeast Director in preparation for national sales meetings, regional business reviews, and supplier market visits
•  Communicate proactively on inventory issues and programming updates affecting the territory

Qualifications
Required
•  3 to 5+ years of wine and/or spirits industry experience on the supplier or distributor side
•  Demonstrated success managing distributor relationships and delivering results against depletion and distribution goals
•  Established market knowledge and account relationships in at least one of the three states (MA, RI, or CT)
•  Strong analytical skills — ability to read depletion data, identify trends, and translate insights into a clear action plan
•  Excellent communication, presentation, and negotiation skills at all levels of the trade and distributor organization
•  High degree of self-motivation and discipline
•  Proficiency in Microsoft Office, particularly Excel and PowerPoint
•  Valid driver’s license, clean driving record, and reliable transportation
•  Must reside in Massachusetts
•  Must be 21 years of age or older

Preferred
•  Existing relationships with key distributor partners in Massachusetts, Rhode Island, and/or Connecticut
•  Experience working across both on- and off-premise channels with demonstrated chain account success
•  WSET Level 2 or higher, Court of Master Sommeliers, or equivalent wine education
•  Experience managing incentive programs and tracking ROI against program spend
•  Familiarity with depletion reporting tools (VIP, iDig, Diver, or similar)

What We Offer
•  Competitive base salary commensurate with experience
•  Performance-based annual bonus tied to volume and distribution goals
•  Car allowance and mileage reimbursement
•  Full benefits package including medical, dental, and vision coverage
•  401(k) with company match
•  Wine and spirits education reimbursement
•  The opportunity to grow within a dynamic, expanding portfolio and a collaborative national sales organization

Physical Requirements
This role requires frequent travel by automobile throughout the territory. The position involves regular lifting and carrying of wine cases (up to 45 lbs), participation in trade tastings and events including evenings and weekends on occasion, and extended periods of driving, standing, and walking during market visits.

We are an Equal Opportunity Employer. Qualified candidates are encouraged to apply.