We are currently seeking a dynamic marketer with an entrepreneurial mindset to manage a portfolio of luxury wine brands. We are looking for a highly motivated, agile leader who can hit the ground running. This position is responsible for applying classical marketing knowledge, strategic concepts and leadership to drive profitability and enhance brand equity for the portfolio of brands. This role will report to the Vice President of Marketing & DTC and will be based in Napa Valley. The Terlato Family Estates Brand Manager has wide-ranging responsibilities across both wholesale and DTC channels, including design of the brand strategy, marketing mix implementation, cross functional leadership and P&L ownership. This role requires an experienced brand leader who has strong wine marketing experience in the luxury and DTC segments, can synthesize data and drive the business forward, and can balance thinking strategically with the key execution priorities on the business. The ideal candidate will embrace the opportunity to be a brand “business owner” and exemplify the Terlato family philosophy, passion, and company culture.
Position Responsibilities
MARKETING PLAN DEVELOPMENT
•  Conduct situation analysis that synthesizes current brand performance, market conditions and organizational capabilities to identify brand risks, implications, and growth opportunities across both wholesale and DTC channels
•  In collaboration with DTC Director, develop and execute annual DTC marketing plans for relevant brands
•  Maintain superior level of communication and partnership with Direct to Consumer teams and winemaking to ensure consistent and uniform brand strategy across all business channels.
DESIGN & EXECUTION OF CONSUMER, TRADE & DTC MARKETING INITIATIVES
•  Owns key consumer marketing touchpoints and tactics: Advertising, POS, Social Media, Websites, SEO/SEM
•  Work in partnership with Sales to support the Trade to achieve goals, including providing brand education, point of sale support, sales materials and presenting at general sales meetings
•  Lead collaboration with agency partners as well as internal cross-functional teams
•  Travels to key markets to support brand activation, as needed
•  Supports DTC Director and Sr. Retail & Hospitality Managers by implementing programming to help grow local brand awareness and drive foot traffic to tasting rooms
•  Responsible for DTC email marketing programs, including email marketing strategy, segmentation, copywriting and deployment
•  Designs and executes e-Commerce programming for winery websites and Uncorked.com
•  Supports execution of Napa Valley partnership programs (Napa Valley Vintners, Visit Napa Valley, etc.)
•  Collaborate with PR on earned media initiatives, both locally and nationally
•  Represents brand at events as needed, both locally and nationally
BRAND POSITIONING, PRODUCTS & PACKAGING
•  Defines target consumer, brand positioning, and vision for assigned brands
•  Understands and helps manage entire product portfolio composition and brand architecture
•  Provides packaging thought leadership and spearheads packaging optimization projects
SALES & FINANCIAL LEADERSHIP
•  Own P&L and identify key financial metrics, interpret gain, manage risk to a minimum
•  Develop and adhere to brand marketing budgets across wholesale and DTC channels
•  Manages COGS and other costs impacting brand contribution margin
•  Serve as the liaison/contact for all sales positions and provides ad hoc sales support
DEMAND & SUPPLY FORECASTING SUPPORT
•  Provides insights on product performance and future outlook to help inform Demand & Supply decisions
•  Supports VP and DTC Director on DTC volume forecasts and production requirements
•  Attend and participate in Demand & Supply meetings
Professional Qualifications
•  5-7 years of alcoholic beverage marketing/luxury branding experience or equivalent required. Spirits experience preferred.
•  Undergraduate in marketing or business.
•  MBA/ Graduate degree preferred.
•  Experience managing marketing and digital marketing agencies
•  Background in the luxury and/or luxury wine and spirits space
•  Solid Brand/ Consumer Package Goods Marketing (CPG) Experience
•  Experience with building strategic brand plans and a track record of strong execution
•  Strong Financial acumen
•  A passion for and desire to be immersed in the wine and spirits business
•  DTC marketing a plus

Terlato is an equal opportunity employer and is committed to creating an inclusive workplace. We do not discriminate against applicants or employees on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, marital status, reproductive health decision-making, military or veteran status, or any other characteristic protected by federal, state, or local law. Terlato is committed to providing reasonable accommodations to qualified individuals with disabilities and for sincerely held religious beliefs, practices, or observances, in accordance with applicable law. If you require an accommodation during the application or recruiting process, please contact Kimmy Sheehy at 847-604-5715. The salary range listed for this position is the range Terlato reasonably expects to pay for this position at the time of posting. Actual compensation will depend on a number of factors permitted by law, including relevant skills, job-related factors, experience, qualifications, geographic location, internal equity, and business needs. This position may also be eligible for bonuses, commissions, equity, and benefits, where applicable.

Apply Here: https://www.click2apply.net/XnEaOATV2bb7ouLbzIWxre

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