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Sales Associate

Picayune Cellars

Calistoga, CA

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Job Description:

We have several positions. One focus on sales on the floor only. We have another position that includes doing social media sales (tiktok & meta live sales) & outreach focus. Located in downtown Calistoga, CA Picayune Cellars & Mercantile is a destination tasting room and lifestyle leader offering vibrant wines, genuine experiences, a curated collection of unique merchandise, and simple food offerings. Our environment is dynamic. We look for teammates that are team players, have a positive attitude, bring energy and passion to their day, and are motivated by excellence. This position is responsible for retail sales and outreach. This is a full-time position with an opportunity to grow.

Tasting Room:
•  Customer Engagement
o Greet guests positively, assess their needs, and offer assistance
o Guide visitors through wine tasting flight while educating them about our background and philosophy.
o Recommend products, explain features
o Create memorable experiences for guests
•  Sales & Transactions
o Sell wine, wine club membership, merchandise and food
o Convert guests into Wine Club Members
o Collaborate with others for smooth and efficient service
o Serve food and small bites
o Process sales transactions accurately, count cash drawers, handle returns
o Schedule fulfillment needs
o Prepare orders needing fulfillment
•  Product Knowledge
o Maintain a working knowledge of our products and services
o Share product knowledge with other teammates
o Understand current promotions
o Understand store policies
•  Store Operations
o Keep wine and merchandise stocked
o Maintain organized and clean store
o Follow daily opening and closing procedures
o Prepare tables and service stations for service, clean them afterward
o Take daily wine inventory
o Assist with mercantile inventory

Outreach
•  Create an Outreach Program
•  Outreach to existing and prospective partners
•  Represent the winery at outside events or pouring’s when necessary
•  Work events
•  Update a log of existing partnership or referral program

Skills Needed:
•  Excellent hospitality, communication and sales skills
•  First-hand knowledge, appreciation of, and passion regarding wine and wine-related topics
•  Ability to manage priorities and workflow, time management
•  Comfort using an Apple computer, Microsoft Office suite and Shopify POS systems
•  Must be 21 years old and available to work weekends

Physical Requirements:
•  Ability to lift and carry up to 50 pounds on an intermittent basis
•  Ability to work in a standing and/or walking position for long periods of time
•  Ability to effectively stock wine and non-wine merchandise, set up and break down structures, tables, etc., and be able to utilize dolly cart or other equipment to move heavy objects

Expectations
•  Embody and express Picayune Cellars work culture of: presenting yourself professionally, being engaging and energetic, having a smile on your face, being enthusiastic, being a team player, providing great customer service, clocking in/out on schedule, and keeping all workspaces clean and tidy.
•  Follow organization policy and procedures accurately and completely

Benefits
Health Insurance, Paid Sick leave, paid vacation, and personal days, 401k, profit sharing, bonuses

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Additional Information:

Job Posted:
Wednesday, April 1st
Type of Work:
Full Time
Job Level:
Associate
Compensation:
$‌23.OO ‍−‌ $25.OO Sales Commissions, wine club signup bonus and tips