Wholesale Director
William Chris Wine Company
Full-Time | Texas-Based | National Travel
Base Salary up to $135,000 annually with bonus potential
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About Us
At William Chris Wine Company, we are committed to producing world-class wines that reflect the land, the people, and the spirit of Texas. Our wines are gaining national recognition, and we’re building something that matters—one relationship, one bottle, and one market at a time.
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The Opportunity
We’re looking for a Wholesale Director to lead and grow our national distribution business.
This role is built for someone with existing relationships in the wine industry—someone who can walk into a distributor or key account and make things happen. You’ll be responsible for expanding our footprint, strengthening partnerships, and driving revenue across both independent accounts and national chains.
This is a leadership role—but it’s also hands-on. You’ll spend time in-market, working with distributor teams, building placements, and representing the brand at the highest level.
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What You’ll Do
Drive Distributor Performance
•  Manage and grow relationships with distributor partners across all markets
•  Set clear goals for depletions, placements, and pricing execution
•  Hold partners accountable while building long-term, productive relationships
Expand Markets & Win New Business
•  Identify and enter new markets aligned with company growth strategy
•  Open key accounts and develop national account opportunities
•  Build market-specific strategies that convert to real sales
Own Revenue & Execution
•  Deliver against wholesale revenue and case volume targets
•  Build and manage budgets tied to growth
•  Use sales data and insights to guide decisions
Be in the Field
•  Travel regularly to work with distributor reps and key accounts
•  Lead tastings, market visits, and account development
•  Represent William Chris with authenticity and professionalism
Lead & Develop the Team
•  Coach and support a growing sales team
•  Set expectations and drive accountability
•  Build a culture of ownership, performance, and pride
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What We’re Looking For
•  5+ years in wine wholesale, supplier sales, or distributor leadership
•  Existing relationships with distributors, buyers, and/or national accounts
•  Proven ability to drive revenue growth and expand distribution
•  Strong understanding of the three-tier system
•  Comfortable both closing deals and working in the field
•  Highly motivated, organized, and accountable
•  Willingness to travel frequently
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Why Join William Chris
•  Be part of one of the fastest-growing and most respected wine companies in Texas
•  Help shape the national presence of Texas wine
•  Work with a passionate, driven team committed to excellence
•  Opportunity to make a real impact on a growing business
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Apply
If you’re ready to build, grow, and win with us, we’d love to hear from you.