Reporting to the Regional Branch Manager, the Area Manager is responsible for leading and overseeing sales operations within an area. The position involves developing and implementing sales strategies to drive revenue growth and achieve performance targets. The Area Manager will manage and support a team of sales executives and merchandisers, while providing coaching and development to enhance their effectiveness and productivity.

Key responsibilities include setting and tracking sales goals, analyzing performance metrics, and ensuring the team meets or exceeds sales objectives. The Area Manager also works to build strong customer relationships, identify market opportunities, and monitor competitive activities to ensure the area’s success. The Area Manager’s leadership and strategic vision will be crucial in driving sales performance and profitability across the area.

MORALES BEVERAGE GROUP VALUES
All-In: Being Accountable; If it’s up to be, it’s up to me.
People: Growing and building partnerships within a family dynamic.
Future Thinking: Innovative and disruptive in our approach.

DUTIES AND RESPONSIBILITIES
Create and execute the area planning, process and business strategy
Develop and achieve area KPIs
Monitor YTD and MTD progress of the team and individuals
Conduct weekly KPI progress meetings then document in Rippling under 1:1
Partner with HR to develop and document PIPs (Performance Improvement Plan) for low performers
Facilitate formal training and development (PPT, Book Review, video, etc.)
Ensure you and those on your team attend and participate in various mandatory company meetings
Be a brand ambassador by communicating brand strategy, standards, and prioritization to area sales executives
Ensure Mexcor standards and guidelines are followed- pricing, programming, expenses, reporting, confidentiality, A/R, logistics and orders
Travel with your team members at least once a month and observe and assist sales executives in the sales process
Oversee chain calls and develop relationships with chains and key accounts
Ensure all accounts in your area have your business card, met you and understand you are the contact person for any issues with a sales executive in your area
Network and identify outside talent for potential opportunities within Mexcor
Serve as backup to other Area Managers and open positions on your team

BEHAVIOR & COMMUNICATION EXPECTATIONS
Collaborate with General Sales Manager to strategize on issues that disrupt goal achievement
A high level of professionalism and confidentiality is crucial to this role
Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
Being approachable at all times
Being known as a trusted resource for knowledge and guidance
Desire to deliver excellence – Always looking for the very best product in what we do
Living Above the Line – Exhibiting ownership, accountability and responsibility
Engaged – Ensuring we all care about MBG and the work we do, from the top - down
Responsive – We do what we say in a timely manner
Respected – As professionals, we are known for accuracy in all we say and do
Confident – Trust in our ability to be successful and make good decisions

PHYSICAL REQUIREMENTS
Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
Physical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hours
May require lifting/lowering, pushing, carrying, or pulling up to 56lbs

QUALIFICATIONS
21 years or older
Knowledge of the industry preferred
Proven track record in achieving sales goals and executing market programs that support corporate initiatives
Strong PC application skills in Microsoft Office Suite
Ability to manage multiple projects effectively and professionally
Strong organizational and project management skills
Excellent communication skills
The ability to interact across teams in a fast-paced environment
Financial understanding and acumen
Must be proactive, resourceful, and efficient
This position requires flexibility, including but not limited to availability to work early mornings, evenings, weekends, or holidays as needed
This position requires attendance at local meetings, local travel and occasional out-of-town travel
Hold a valid and current driver’s license and ensure reliable, insured transportation is maintained
Driving record must be within MVR policy guidelines throughout employment
The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
Must be able to pass a background and drug screening for hire and randomly throughout employment

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Morales Beverage Group provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Employment with Morales Beverage Group is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Morales Beverage Group, with or without cause, with or without notice, and at any time.