Company Overview
Named after old fire service badges from the Sebastiani family, 3 Badge Beverage
Corporation is built upon a philosophy of commitment and craftsmanship. The
company is led by 4th-generation vintner August Sebastiani out of Sonoma,
California. With a strong portfolio of award-winning wines and craft spirits, 3 Badge is
committed to quality across every brand in its portfolio. Visit 3badge.com.

Position Summary
The Brand Manager is a key member of the 3 Badge marketing team, responsible for
the hands-on execution of brand strategy across a portfolio of wine and spirit brands.
Working under the direction of the CEO, this individual drives brand programs from
concept through completion — managing creative assets, supporting sales, leading
digital and social channels, coordinating events, and maintaining brand consistency
across all consumer and trade touchpoints.

Essential Duties and Responsibilities
Brand Management
•  Execute comprehensive brand marketing plans including promotions, seasonal
programs, brand launches, and advertising
•  Lead the creation and management of sales presentations, sell sheets, point-ofsale
materials, and promotional items
•  Manage photoshoots and video productions in coordination with creative
partners
•  Analyze program effectiveness and track key sales and consumer trends
•  Prepare standardized reports and performance recaps as directed
•  Manage outside vendor and agency relationships
•  Assist with brand budget tracking, payments, and reconciliation
Digital & Social Media
•  Own strategy, content development, and community management across all
social media channels
•  Monitor and maintain all brand websites; ensure content is current and accurate
•  Develop and manage social media content in support of tasting room
programming, events, and DTC promotions
•  Coordinate with external digital partners as needed
Public Relations
•  Support PR activities including news releases, key media outreach, and monthly
press mailings
•  Manage new product submissions and editorial opportunities
•  Coordinate press samples and donation requests
Events & Trade
•  Coordinate and attend offsite consumer and trade events
•  Host internal trade tastings and brand presentations
•  Provide tasting room support as needed, including staffing for special events,
VIP guest experiences, and branded activations
•  Available for on-site support during key tasting room events — evenings and
weekends as required
•  Travel to key markets for distributor work-withs and field support (~15% travel)
•  Act as brand ambassador with distributor partners, key accounts, and tasting
room guests
Sales Collaboration
•  Develop strong working relationships with the sales team to support field
execution
•  Provide brand materials, talking points, and training support as needed
•  Undertake additional sales, marketing, and administrative projects as required

Experience & Qualifications
•  B.S. or B.A. in Marketing or a related field
•  3–5 years of marketing experience; wine or spirits industry strongly preferred
•  Demonstrated ability to manage multiple brands or projects simultaneously
•  Familiarity with the three-tier distribution system
Skills & Attributes
•  Intermediate to advanced proficiency in Adobe Creative Cloud (InDesign,
Illustrator, Photoshop)
•  Proficient in Microsoft Office, Google Workspace, and WordPress
•  Strong written and verbal communication skills
•  High attention to detail with ability to manage deadlines in a fast-paced
environment
•  Passion for wine and spirits; genuine interest in the industry
•  Self-starter who can work independently and as part of a small, collaborative
team
Position Requirements
•  Must be 21 years of age or older
•  Flexibility in work schedule, including occasional evenings and weekends
•  Valid driver's license and clean driving record; personal vehicle required
•  Approximately 15% travel
•  Ability to lift up to 50 lbs

3 Badge Beverage Corporation is an Equal Opportunity Employer. We celebrate
diversity and are committed to creating an inclusive environment for all
employees