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Field Service & Technical Sales Specialist

Criveller California Corporation

Hybrid > Healdsburg, CA

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Job Description:

Job Title: Field Service & Technical Sales Specialist – Wine Processing/Filtration Equipment
Location: Healdsburg, California
Job Type: Full-Time
Salary Range: 100K plus commission
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Job Overview:

We are seeking a technically skilled and customer-focused Field Service & Technical Sales Specialist with hands-on experience installing, servicing, and supporting wine processing equipment, with crossflow filtration systems strongly preferred.
This role combines field service expertise with technical sales responsibilities. The ideal candidate is equally comfortable troubleshooting equipment on-site and working directly with winery clients to identify processing needs, recommend solutions, support trials, and help drive equipment sales.
This position is ideal for a technically capable professional who enjoys problem-solving, building long-term client relationships, and contributing to both service excellence and business growth.
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Key Responsibilities:

Technical Service & Support
•  Install, commission, service, and maintain wine processing equipment, including crossflow filtration systems.
•  Diagnose and troubleshoot mechanical, electrical, and process issues both remotely and on-site.
•  Perform preventative maintenance, system optimization, and repairs.
•  Provide technical training to winery staff on equipment operation and best practices.
•  Document service activities, parts usage, and system performance.
Technical Sales & Customer Development
•  Conduct equipment demonstrations, trials, and commissioning support for prospective and existing customers.
•  Identify customer processing challenges and recommend appropriate equipment solutions.
•  Assist in preparing technical proposals, quotations, and system configurations.
•  Support sales efforts by providing technical expertise during client meetings and presentations.
•  Develop and maintain strong relationships with winery production teams and decision-makers.
•  Identify opportunities for equipment upgrades, service contracts, and additional product sales.
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Required Qualifications
•  Hands-on experience working with wine processing equipment and filtration systems.
•  Experience with crossflow filters strongly preferred.
•  Strong mechanical and troubleshooting skills.
•  Ability to explain technical concepts clearly to customers.
•  Experience working directly with clients in a service or sales support role.
•  Ability to read and interpret technical manuals, schematics, and diagrams.
•  Willingness and ability to travel frequently to winery locations.
•  Valid driver’s license and ability to travel by air when required.
•  Strong communication and relationship-building skills.
•  Ability to work independently in field environments.
•  Able to lift 20–40+ pounds regularly.
•  Able to use manual tools.
•  Able to climb stairs and maneuver through tight spaces.
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Preferred Qualifications
•  Previous experience working in the wine industry.
•  Background in mechanical, electrical, or process engineering preferred
•  Experience with pumps, filtration systems, valves, and automated processing equipment.
•  Prior experience in technical sales, applications engineering, or field sales support.
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What We Offer
•  Competitive base compensation
•  Travel opportunities within premier wine regions
•  Hands-on work with advanced winery technology
•  Direct interaction with leading wineries and production teams
•  Opportunity to contribute to company growth through both service and sales

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Additional Information:

Job Posted:
Friday, March 13th
Type of Work:
Full Time
Job Category:
Job Level:
Senior
Compensation:
$9O,OOO.OO ‍−‌ $1OO,OOO.OO Plus Commissions