Company Overview
Quintessential is a family-owned fine wine import, marketing, sales, and production company headquartered in Napa, California. We proudly represent a portfolio of family-owned wineries from some of the world’s most renowned wine regions.
Our mission is to partner with passionate producers who craft wines that authentically express the character and terroir of their vineyards. Quintessential brings these wines to market through thoughtful strategy, strong partnerships, and a deep respect for the craft of winemaking.
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Position Overview
The Brand Manager and Regional Chain Manager – Northern California is a hybrid role combining regional sales leadership, chain account management, and brand strategy.
This position is responsible for driving revenue growth, expanding market share, and building long-term partnerships with regional and national chain accounts. In addition, the role oversees the local brand management and performance of select key and luxury-tier portfolio brands, including pricing strategy, trade marketing, promotional programs, and brand presence in the marketplace.
The ideal candidate is both a strategic thinker and hands-on sales professional who thrives in a fast-paced, relationship-driven environment and has a passion for fine wine.
Reports to: VP of California Wholesale
Location: Northern California (Remote/Hybrid)
Travel: Regional travel required (40–60%)
Employment Type: Full-time, Exempt
Department: Sales & Marketing
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Key Responsibilities
Brand Manager and Regional Chain Manager
•  Drive sales performance across Northern California to meet or exceed revenue and distribution goals.
•  Manage and grow key regional and national on and off premise chain accounts, including new item presentation, promotional planning, education and sales forecasting.
•  Maintain and develop relationships with key on- and off-premise accounts while supporting the local sales team.
•  Identify new business opportunities with both independent and chain customers.
•  Monitor competitive activity, market trends, and customer feedback to inform strategy and execution.
•  Provide regular reporting on sales opportunties, account performance, and market activity to senior leadership.
Brand Management & Marketing
•  Manage supplier relationships for assigned brands, ensuring effective communication around inventory, pricing, and programming needs.
•  Develop and execute annual and long-term marketing plans for assigned brands.
•  Lead trade marketing initiatives including POS development, promotional programs, retail display strategies, and partnerships.
•  Track and evaluate program performance through KPI reporting and ROI analysis.
•  Oversee the development of marketing collateral and promotional materials in alignment with established brand standards.
Inventory & Supply Planning
•  Partner closely with Supply Chain to forecast demand and align inventory with sales and marketing plans.
•  Manage vintage transitions and ensure appropriate inventory depletion before introducing new vintages.
•  Maintain healthy inventory levels while supporting strong gross margins.
Cross-Functional Collaboration
•  Work closely with marketing, supply chain, finance, and customer service teams to ensure successful program execution.
•  Maintain clear communication with internal teams, suppliers, and distributor partners.
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Qualifications
•  Bachelor’s degree or equivalent professional experience.
•  7+ years of wine or beverage alcohol sales experience, with increasing levels of responsibility.
•  Experience managing chain accounts and/or regional sales programs.
•  Proven success in B2B sales within the beverage alcohol distribution system.
•  Strong understanding of distributor networks and chain account strategy.
•  Experience with trade marketing concepts including pricing strategy, promotional analysis, cross-marketing programs, and retail display initiatives.
•  Familiarity with sales analytics tools and syndicated data (IRI/Nielsen preferred).
•  Excellent negotiation, presentation, and relationship-building skills.
•  Strong analytical, organizational, and problem-solving abilities.
•  Proficiency with Microsoft Office and standard reporting tools.
•  Ability to work collaboratively in a dynamic, fast-moving environment.
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Physical Requirements
•  Extended periods of sitting and computer use.
•  Regular travel by car, including driving segments up to two hours.
•  Frequent standing, walking, bending, and reaching during sales activities.
•  Ability to lift, push, pull, or carry up to 56 lbs.
This position is considered safety-sensitive, and candidates receiving a conditional offer of employment will be required to pass a drug screening.