About Coeur de Terre Vineyard
Coeur de Terre Vineyard is a family-owned, estate winery located in Oregon’s McMinnville AVA. Since 2002, we have crafted wines exclusively from our organically and regeneratively farmed estate vineyard. Our approach is site-driven and minimalist — in both vineyard and cellar — and our tasting room reflects that same authenticity through education-focused hospitality.

Direct-to-consumer relationships are central to our success. We consistently earn 90+ scores and maintain a 4.9-star Google rating. We are now expanding our team to strengthen direct sales growth and digital engagement.

Position Overview
We are hiring a Direct Sales & Digital Marketing Coordinator to support revenue growth through tasting room sales, digital outreach, physical marketiing materials and customer engagement.

This role is guest-facing and sales-driven, with responsibility for helping expand our digital presence and supporting wine club operations. You will work closely with the Tasting Room Manager and ownership to strengthen our direct-to-consumer performance.

This is ideal for someone who enjoys hospitality, understands digital platforms, and wants to grow within wine marketing and DTC strategy.

Core Responsibilities
Direct Sales & Guest Experience
Deliver exceptional tasting room experiences

Convert guests to wine club members

Drive bottle sales and increase average order value

Support achievement of monthly DTC revenue goals

Work weekends and peak season shifts (May–October)

Digital Marketing & Engagement
Assist in executing a content calendar for social media and email

Capture photo and short-form video content during tastings and events

Draft social media posts and assist in scheduling content

Support email campaigns for releases, events, and promotions

Monitor engagement metrics and provide feedback on performance

Assist in updating website content as needed

Create and maintain physical marketing material for use in sales

Wine Club Support
Assist ownership with wine club logistics and communication

Help coordinate club release communications and pickup events

Support billing cycles and member follow-up

Maintain accurate CRM records

Events & Promotions
Assist with planning and execution of winery events

Help promote events across digital channels

Capture event content for future marketing use

Support off-site events when needed

Who You Are
Sales-oriented and comfortable engaging with guests

Digitally fluent and confident using Instagram, Facebook, and email marketing tools

Organized and detail-focused

Comfortable managing multiple projects simultaneously

Interested in growing your skills in direct-to-consumer sales and marketing

Self-motivated and proactive in a small business environment

This position is especially well-suited for someone early in their career who wants exposure to wine marketing, brand development, and revenue strategy.

Qualifications
Required:

1–3+ years in hospitality, retail, or sales

Strong communication skills

Proficiency in Google Workspace (Docs, Sheets)

Familiarity with social media platforms

Weekend availability

OLCC permit (or ability to obtain)

Preferred:

Winery, tasting room, or wine retail experience

Experience with email marketing platforms

CRM or POS experience

Basic understanding of content creation (Reels, Stories, short-form video)

Performance Focus
Success in this role will be measured by:

Contribution to DTC revenue growth

Club conversion rates

Engagement and growth across digital platforms

Event participation and response rates

Physical Requirements
Ability to lift 50 lbs (case of wine)

Ability to stand for extended periods

Comfortable working indoor and outdoor events

Compensation & Benefits
Competitive base salary (DOE)

401(k) with employer match

Incentive opportunities tied to sales performance

100% Tip Compensation

Employee wine benefits

Healthcare reimbursement

Paid time off

Growth potential within DTC and marketing leadership

Why This Role Matters
This position directly supports revenue growth, brand visibility, and long-term customer relationships at Coeur de Terre Vineyard. You will gain hands-on experience in both hospitality sales and digital marketing strategy within a respected estate winery.

To Apply
Please submit:

Resume

Brief cover letter explaining your interest

(Optional) Links to social media or digital work you’ve created

If helpful, I can also create:


A shorter Indeed-optimized version

A version tailored specifically to attract recent marketing graduates

Or a compensation structure tied to measurable DTC performance