About the Role

HALL Wines is seeking a dynamic and goal-oriented Field Sales Manager, Western Region to drive sales and expand brand presence in key territories, including the greater Los Angeles area, Orange County, and territories from the Central Coast Tri-Counties (SLO-SB-Ventura) to San Diego, including eastern markets San Bernardino-Riverside Counties and Mammoth. Reporting to the West Regional Sales Manager, this role's primary responsibility is to increase on- and off-premise distribution, identify new market opportunities, and strengthen existing account relationships.

Key Responsibilities:

Account Engagement: Conduct weekly in-person sales visits to on- and off-premise accounts, providing support, sampling products, securing new business, and ensuring inventory levels are maintained. This role requires spending approximately 80% of time in the market, either independently or accompanied by distribution partners.

Relationship Development: Cultivate strong relationships with new accounts to secure placements and strengthen ties with existing accounts.

Market Expansion: Identify and capitalize on new business and distribution opportunities utilizing updated prospect list.

Representation: Represent HALL Wines and our brands at distributor sales meetings, trade tastings, account staff trainings, wine dinners, and consumer events. Some weekend work is required to support the market.

Sales Targets: Achieve annual sales targets set in collaboration with the management team.

Pricing and Promotions: Ensure retail pricing and promotional programs align with brand standards.

Distributor Collaboration: Develop relationships with distribution teams and educate their sales representatives about the brand portfolio.

Education: Provide brand education to on-premise and off-premise accounts.

Reporting: Utilize account software (VIP/KARMA) to log visits, track velocity vs. distributor inventories and provide timely reports and updates to the Vice President of Sales and the management team.

Compliance: Adhere to company policies and Alcoholic Beverage regulations.

Regional Support: Infrequently, travel to assist with markets in other regions as needed.


Qualifications & Requirements

Education: Bachelor’s degree in Sales, Marketing, or a related field (or equivalent experience) preferred.
Experience: 5+ years of proven success in fine wine sales.
Please note WSET, CMS or CSW certification/s
Established relationships with key accounts in the territory, especially Los Angeles and Orange County.
Strong industry knowledge with a passion for fine wine.
High level of integrity and professionalism in business transactions.
Entrepreneurial mindset with self-motivation and a drive to exceed goals.
Ability to collaborate as part of a team and think creatively.
Excellent communication and organizational skills.
Ability to lift up to 50 pounds
Must have a valid driver's license, with the ability to travel within the local market.

Travel: Expectation of travel by car in the local areas, including the Central Coast and Desert Regions (Palm Springs, Palm Desert, etc.). Occasional overnight travel will be required.

A car allowance, Travel and Entertainment Expense Budget included.

Residence Requirement: Must be based in greater Los Angeles market.

About Us

HALL Wines is a family-owned winery based in Napa Valley and owned by Kathryn and Craig Hall. Their three wine brands, HALL, WALT and BACA are crafted at their St. Helena and Rutherford wineries.

HALL produces highly acclaimed Napa Valley Cabernet Sauvignon, sourced from Certified Sustainable and Certified Organic vineyards. Our state-of-the-art facilities combine cutting-edge winemaking with a commitment to sustainability, making us pioneers in green building practices.

WALT specializes in small-lot Pinot Noir and Chardonnay, sourcing premium grapes from California’s premiere vineyards and Oregon’s Willamette Valley.

BACA crafts modern, adventurous wines from California, including luxurious Zinfandels from California’s Heritage Vineyard sites and Cabernet Sauvignon grown in the Napa Valley. BACA delivers wines that celebrate adventure and discovery.

If you are a passionate sales professional with a love for fine wine and a drive to expand market reach, we’d love to hear from you!